Category: Social Media

Man Checking His Phone

How Important Is Clear Communication in Social Media

In 2014, Gap released a campaign dubbed #DressNormal that encouraged people to embrace themselves and “dress normal.” Gap wanted to appeal to the mass market using a message they thought would inspire them to embrace their authentic selves. “By challenging...

/ July 15, 2016
Social Media Optimization

5 Golden Rules of Social Media Optimization

The world of digital marketing is filled with trendy terms and buzzwords; social media optimization (SMO) happens to be the latest. SMO is about implementing certain changes which can help optimize a website so that it is more visible in...

/ July 5, 2016
Instagram App

How To Use Social Media Data to Improve Marketing Insights

The thing about social media metrics is that today, they just aren’t enough. If you have metrics in your hands but don’t know what to do with them, well then why even bother with them in the first place? Metrics...

/ June 23, 2016
Nyan Cat

What the Internet’s Most Famous Cats Can Teach You About Content Marketing

Meow. Meow meow meow meow meow meow meow. Meow? Meow! Purrrrrrr. You might be wondering why my first sentence was so strange right about meow. No, I am not a cat. If I was, I wouldn’t have opposable thumbs and...

/ June 15, 2016
Hootsuite Owl (1)

How To Manage Your Social Media With Hootsuite

With the amount of social channels for businesses to look after, social media management resources have grown to be very popular today. Hootsuite enables you to keep track and regulate your various social media channels. It helps you to keep...

/ June 8, 2016
Pinterest Shopping (1)

5 Biggest Social Media Marketing Trends in 2016

Primarily investigating the rapid changes social media went through in 2015; it is safe to say that this year marketing on social media will hold a massive share. Social media is an umbrella term for numerous radical social actions, which...

/ May 18, 2016
Top 10 Social Media Management Tools

Top 10 Social Media Management Tools

Managing several social media accounts can be quite exhausting. Imagine having to control several social media accounts for different businesses. Not only is it time-consuming, it’s literally impossible to do. As a social media marketer, or someone who is trying...

/ April 25, 2016
Zapier App

How To Automate Social Media Tasks Using Zapier

Do you wish there was an easy way to automate social media tasks that need to be done over and over again? Would you like a tip on how to manage your Instagram followers with a few clicks? Or your...

/ February 19, 2016
Social Media Marketing Strategy

How to Create a Social Media Marketing Strategy

Let’s be realistic: hoping to increase clicks and conversions using various social media platforms with no fundamental strategy is like storing water in a broken container. It simply won’t work. However, with countless social media channels competing for your business,...

/ February 3, 2016
Think Outside the Box

6 Marketing Campaigns Secrets For Successful Ads

Have you seen the video campaign of Gatorade featuring the legendary icon of Sports, Michael Jordan? If so, then probably you might be one of the millions who wanted to #BeLikeMike. A lot of people across the globe were moved...

/ July 15, 2015