Category: Technology

television standing in the living room

TV Ads Still Matter? And They Work If You Plan Them Well

Less than 10 years ago, a television commercial was easily the hardest working type of advertising content. Even an inexpensive commercial, properly scheduled, would reach millions of eyes, more than paying for itself. However, tech innovation has diminished the power...

Stay Away from Public Wi-Fi Threats

How to Stay Away from Public Wi-Fi Threats?

Who wouldn’t enjoy free public W-Fi? Imagine you’re sitting in your favorite café to eat the most delicious muffins and also get to enjoy free Wi-Fi at the same place. But have you ever thought, while enjoying the sweet temptation,...

How To Manage The “GoToFail” Threat If You Own An Apple Device

If you’ve invested in iPhone 7’s over Android options for your business because you believe Apple’s software code is far more bulletproof, then you might be disappointed to hear of a glitch in the code that goes by the sobriquet,...

How to Make Your eCommerce Store Social Ready

Social shopping, this is one of the latest trends in this digitally driven society and has become the hanging out at the mall, of the past. However, it is no longer just the tweens and teens who are taking advantage of...

Geofencing Offers New Strategies for Attracting Mobile Consumers

With more and more consumers searching for local shops, Geofencing offers a unique opportunity to reach these individuals – are you reaping the benefits? When it comes to local marketing, there are many popular strategies. These include targeted emails, traditional...

6 Time Management Tips for Developers

Your time is precious, especially when your life entails earning money from how you spend your time as a developer. We all want more money. The more the merrier to be honest, and hence you can get tempted to take...

What is Augmented Reality and How Can Businesses Benefit?

Augmented reality sounds like a term fit for science fiction, but it’s increasingly becoming a very frequent part of daily life. For a whole generation of younger people, “augmented reality” will forever align with Pokémon Go, currently the #1 mobile...

Declining Attention Spans: A Major Threat to Your Website and Online Business

“Speed, that is what is important.” - Glenn Gould Now, more than ever, the role speed plays in our day to day interactions cannot be overstated; this is especially important in the internet age we live in. We’re in an...

6 Tiny Tricks to Subtly Improve Your Videos

You used the expensive cameras, the bright lights, and the worked and reworked script, but something is still missing from your video. No matter how perfect you think your video is during production, most clips need quite a few effects...