Category: Technology

Social MediaTechnology

How to Make Your eCommerce Store Social Ready

Social shopping, this is one of the latest trends in this digitally driven society and has become the hanging out at the mall, of the past. However, it is no longer just the tweens and teens who are taking advantage of the social features that are available. There are customers of all ages that are embracing…

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Technology

Geofencing Offers New Strategies for Attracting Mobile Consumers

With more and more consumers searching for local shops, Geofencing offers a unique opportunity to reach these individuals – are you reaping the benefits? When it comes to local marketing, there are many popular strategies. These include targeted emails, traditional mailings and even local advertising mediums such as radio and television. However, the latest and…

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Technology

What is Augmented Reality and How Can Businesses Benefit?

Augmented reality sounds like a term fit for science fiction, but it’s increasingly becoming a very frequent part of daily life. For a whole generation of younger people, “augmented reality” will forever align with Pokémon Go, currently the #1 mobile app in the world. Users of the app catch Pokémon as their avatar traverses across…

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Technology

6 Tiny Tricks to Subtly Improve Your Videos

You used the expensive cameras, the bright lights, and the worked and reworked script, but something is still missing from your video. No matter how perfect you think your video is during production, most clips need quite a few effects to become excellent final products. Fortunately, thanks to the web and the overabundance of video-making…

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BusinessTechnology

The Internet of Things to Come: How Nespresso, Apple, Nest Grind Out Predictability

Nespresso Let a Few Grounds Get Through its Filter In 2013, Euro Monitor published an article discussing the legal damages to Nespresso’s patent on the coffee capsules for their infamous line of class-leading coffee makers. This was a big deal considering that prior to their patent being legally breached, the company had exclusive rights to create the coffee capsules for their machines. There are…

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Technology

How to Build a Mobile App in 7 Easy Steps?

Building apps is becoming a new popular hobby of enthusiastic people in the modern world. However, navigating through the turbulent market of thousands of different applications and customer needs in pursuit of creating a unique successful product may be quite a challenging thing. Asking how to easily make an app, inspired entrepreneurs sometimes don’t even…

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