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Search engine optimization has taken a new shape in recent years with completely different off-page SEO factors. As the traditional link building techniques of the past become obsolete, the focus has shifted dramatically to link earning. Mostly, this is the result of the Google algorithm updates named Panda, Penguin, Hummingbird, Pigeon, and Pirate over the last five years. Google is cracking down with these precautionary steps to help avoid web spam and limit the number of useless links to spam sites circulating the Internet.

Now, many online business owners and bloggers are left wondering what’s the best way to earn links to avert any costly penalties from the Google algorithm updates. Most find it difficult to determine which off-page SEO factors should be followed so that the Google spam fighters won’t negatively affect the website’s ranking.

Luckily, the answer is short and sweet. You need to create or earn quality backlinks. Quality backlinks are incoming or inbound links from relevant, informative, trusted, and authoritative websites. The number of backlinks on a given website is generally indicative of the popularity or importance of the page’s content. Therefore, the more quality backlinks you create, the higher your website will rank within the search engines.

In addition to quality backlinks, another major off-page SEO factor is website link profiles. Poor link profiles run in a danger zone and are at high risk for being easily targeted by any Google spam-killing update. It’s highly recommended that you keep your website’s link profile sparkling with lots of high value backlinks and no spammy or paid links. With this precaution, your website will be less likely to be hit with any penalties from Google.

If your head is starting to spin, below is an easy-to-understand infographic created by Shane Barker to better explain. This infographic was designed to help you find the best possible off-page SEO factors that can save your site from future spam updates and boost your website’s search engine rankings. Please don’t forget to like it and share it with love if you enjoy!



Image courtesy: Shane Barker

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Posted by Shane Barker

Shane Barker is a digital marketing consultant, named the #1 social media consultant in the nation by PROskore Power Rankings. He has expertise in business development, online marketing and is an SEO specialist who has consulted with Fortune 500 companies, government agencies, and a number of A-list celebrities.

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