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An organization that wants to remain relevant in the market place cannot afford to have a negative online reputation, and the same goes for individuals who possess a personal profile. This write-up will show you how you can build up and preserve your online reputation.

Whether you have a professional or personal profile on the internet, it is crucial that the content you provide reflect positively about you. The content you put up directly affects people’s opinion of you. The internet is arguably the greatest tool you can use to advertise the products and services you offer. Your reputation on the internet will spread by word of mouth. Therefore, you have to be extremely careful regarding the way you promote yourself online, plus how satisfied your clients are.

A customer that is satisfied might leave a positive review on the internet, however a client that is not satisfied might also post negative reviews which can quickly damage your reputation. This is why several big companies engage the services of reputation management firms to manage and preserve their reputation on the internet. But how would you safeguard your online reputation, particularly if you run a blog or a small business?

Developing and Preserving Your Online Standing

If you are looking for a job and you intend to publish your resume on the internet, ensure that the resume you create portrays you in positive light. Make sure that your profile on any of the social networking sites or blog contains no negative content about you. An employer who has intentions of employing you might just decide to look up your profile to find out the kind of person you are. Your blog posts should always contain useful information and you must never provide false information about yourself. One excellent way to establish yourself as a professional in your field is to constantly provide high quality materials plus helpful and stimulating insights.

If you run a business, ensure that all the information regarding the services and products you offer are available on your website. If you provide incomplete information, potential customers will not be pleased and they may go elsewhere to get what they need. If some of your customers have left positive reviews regarding your services and products, provide links to these reviews in order to highlight them. A good way to have more interaction with your clients is by setting up a blog, and your business will receive a boost if your blog readers leave positive feedback.

Do Not Ignore What Other People Are Saying About You

It is vital that you constantly monitor your reputation. You should find time to look at the reviews customers have posted about your services and products, whether they are bad or good. If a customer left a negative review, do all you can to contact him or her. A good way to deal with the situation is not to be bitter about the criticism. Make an apology to the client, and let him or her know you will do all you can to remedy matters.

Your business is directly affected by the way you deal with complaints. Also, if a client leaves constructive feedback, you should sincerely thank him or her for it. This monitoring exercise should be done on a regular basis to prevent negative feedbacks from destroying your online reputation.

Develop Relationships with Individuals Who Have Similar Interests

It is also very important to establish and sustain relationships with individuals who possess similar professional interests. If you fail to do this, you may be missing out on the several clients that should be coming your way. You need to share information with other people who are doing the same business as you on the internet. Cooperating with other professionals and your business partners will eventually result to increased traffic to your website.

You Need To Have Appropriate Web Presence

Just setting up a website to establish a web presence is not enough to give you excellent online reputation. You also need to provide quality content constantly and you must link to social networking sites. If you post copied or false information on your website or your articles are stuffed with keywords, you may be penalized by search engines. Therefore, search engine optimization is also very important.

Your website should be built in such a way that it is not only technically correct, but also provide users with what they are looking for. Also, you should never link your site to websites that have malicious content.

Developing your online reputation will take time, and after you build it, it is also very important that you preserve it. If you are able to do this, both your competitors and clients will have a high opinion of you.

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Posted by Jhean Ryan

Since 1995 Jhean has been writing professionally for an advertising agency, and as a freelance copywriter. She is an active member of her local advertising and public relations board, and spends her free time counseling friends and family on the importance of online reputation management. Follow Jean Ryan on Google+. 

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