35 Perfect Examples Of Branding Design | inspirationfeed.com

35 Perfect Examples Of Branding Design



First impressions are a must, expessially for brands. When a person is first introduced to your company he/she will conclude a quick judgement about your brand. For this reason creating a memorable, elegant, and attractive logo is very important. In todays fast moving world it’s vital to create a memorable experience through design. By doing so a potential customer will be able to recognize your company later on. A business card is a great example of promotion.

Many people often confuse the word brand. Your brand is much more than a name or logo. Brand consists of the experience that a company creates with it’s employees, vendors, communities, public relations, and customers. Your brand is the feeling/image that a customer gets when introduced.

Every single business has a brand, including large companies with huge budgets/staff, and small businesses. Behind every single brand are people. Those “people” are out there representing the image of your company. Employees connect brand values with customers through touch points to make brands come alive. By doing so, the employees reflect the brands values and help share them.

Consumers develop brand loyalty when expectations are met. They will often pass up other brands for the one they want. A brands name should be short, memorable, descriptive of product features/benefits, and should also give brand meaning if made up or borrowed. All the combined impressions and experiences of the brand are associated with a particular company, good or service.

For this massive article we decided not only to give you inspiration, but hit you with some branding knowledge! To make things easier on the eye, we combined the most important elements and facts about the categories concerning a brand. Check out the following bullet points, and feel free to use them as a valuable resource.

Brand:

  • More than a name or logo
  • All the combined impressions and experiences associated with a particular company, good or service
  • Something consumers relate to on rational and emotional levels

Brand Identity:

The following elements work together to project a consistent image and are instantly recognizable.

– Name – words, letters, or numbers that can be spoken
– Symbols or logos used with the name on promotional products – cannot be spoken
– Trade characters or personified symbols may also be used

A Brand is Built Around Values:

  • Characteristics and values represent what a business or product stands for.
  • These “intangibles” connect with consumers in a meaningful way.
  • Brand cues remind consumers of values and qualities.
  • Brand personality is the essence of the brand and encompasses values and emotional connections.

Brand is the Customer’s Total Experience:

  • Touch Points – Opportunities to connect with customers and reinforce brand values
  • Every business – large and small – is a brand with touch points
  • The brand promise must deliver on consumer expectations

Levels of brand Loyalty:

– Brand recognition:  know something about it
– Brand preference:  prefer a particular but will buy another if it is not available
– Brand insistence:  positively want one brand and one brand only

Branding Internationally:

  • Requires businesses to incorporate international considerations
  • Requires names that translate into other languages
  • Requires sensitivity to customs, cultures, and values
  • May even require changes to actual product itself
  • May use product extensions

Challenges that the Internet has provided:

  • Limited customer interaction, less loyalty, makes building brand on the internet more difficult
  • More time spent researching/comparing products than buying
  • Innovation and first-rate customer service needed
  • Strong, established brands don’t need to spend lots of money to attract people
  • Brand is a requirement for Internet businesses

Now that you have an idea that a brand is much more than a logo, it’s time to focus on the design part. The examples we have for you below are on point. The following companies have done an incredible job at monetizing and setting the tone for their brand. As you plan out to create a logo, think about how it will be used. Will it be used on social networks, websites, packaging, business cards, stickers, clothing, pens, USB’s, engraved on products, CD’s, notebooks, and any other things? You need to plan things out, because the colors will be different. Online you will most likely use RBG colors for the logo, while on packaging, business, cards, letter head, and other printing materials will be CMYK. This is a vital part of the process, because if you use lets say an extra bright green it will not be bright at all when printed. For more color decision making and help, check out our useful collection of color tools for designers.

1.  Olympic Provisions

011711 041750PM copy 0 op id photo1 35 Perfect Examples Of Branding Design2. Nueblok

041111 105218AM neu 041 35 Perfect Examples Of Branding Design

3. Fourmation

fourm 031 35 Perfect Examples Of Branding Design

4. Norton & Sons

012211 110257AM nortonsons 311 35 Perfect Examples Of Branding Design

5. Iti

iti11 35 Perfect Examples Of Branding Design

6. Møller/Holm

mollerholm71 35 Perfect Examples Of Branding Design

7. Wallas

wallas61 35 Perfect Examples Of Branding Design

8. Sam Tootal

sam41 35 Perfect Examples Of Branding Design

9. Berg & Berg

berg11 35 Perfect Examples Of Branding Design

10. Seaward Bakery

seaward51 35 Perfect Examples Of Branding Design

11.

ignant11 35 Perfect Examples Of Branding Design

12. Perrine’s Wine Shop

perrines21 35 Perfect Examples Of Branding Design

13. Fast Eddie’s Barber Shop

fasteddies11 35 Perfect Examples Of Branding Design

14. Fruita Blanch

fruita21 35 Perfect Examples Of Branding Design

15. Frances May

francesmay11 35 Perfect Examples Of Branding Design

16. Art & Graft

ag21 35 Perfect Examples Of Branding Design

17. Academy

academy11 35 Perfect Examples Of Branding Design

18. Yii

032211 103237PM 92d34bf16f6ad787a0285ef6470e117c1 35 Perfect Examples Of Branding Design19. Ambrose Hotel

030911 073921PM ambrose 061 35 Perfect Examples Of Branding Design

20. Eight Hour Day

030711 042859AM 14bdb68ad975d7cab4c533e8b0c6d894f527f9d9 m1 35 Perfect Examples Of Branding Design

21. Stationery of Horror

030711 034416AM 15175112675699031 35 Perfect Examples Of Branding Design

22. Theurel & Thomas

030411 070812AM THEUREL STATIONARY1 35 Perfect Examples Of Branding Design

23. Creavisa

022811 025052AM Creavisa Anagrama1 35 Perfect Examples Of Branding Design

24. Nolitan

022711 020542PM Nolitan Group 11 35 Perfect Examples Of Branding Design

25.  Hermanos Naranjo

122910 040203AM naranjo 071 35 Perfect Examples Of Branding Design26. Soto

020111 093027AM soto overview1 35 Perfect Examples Of Branding Design

27. Oficina

010311 114634PM 11066912680673371 35 Perfect Examples Of Branding Design

28. Cavalier Essentials

121710 032358AM shot 12901081471 35 Perfect Examples Of Branding Design

29. Nevada

122210 042026PM 11 35 Perfect Examples Of Branding Design

30. Playground

120610 082406AM 5 present 041 35 Perfect Examples Of Branding Design

31. Bone Daddy

042511 073934AM bone daddys 071 35 Perfect Examples Of Branding Design32. Stockholm Culture Festival

011311 082301AM 4662244269 5842427fc3 z1 35 Perfect Examples Of Branding Design33. Deichmanske Library

 35 Perfect Examples Of Branding Design34. Stack Architects

041511 080106AM stack51 35 Perfect Examples Of Branding Design

35. Kokoro & Moi

041911 113754AM wdc corporate 11 35 Perfect Examples Of Branding Design

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 35 Perfect Examples Of Branding Design

Igor Ovsyannykov

Igor Ovsyannykov is a 23 year old geek, blogger, and designer. He mostly spends his time working here and sharing resourceful knowledge with others. He also enjoys weight lifting, hanging out with friends, and losing his mind to progressive house music. If you would like to reach him, send him an email to inspirationfeed@yahoo.com

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32 Comments

  1. Fredrik says:

    nice stuff, thanks

  2. Claire says:

    Incredible work from great designers, very inspirations. Thanks for sharing.

  3. Maverick says:

    Wow, they all look really impressive!!

  4. Claire says:

    *inspirational (oops)!

  5. Gallant says:

    Now those are really nice images of Corporate Branding… Great Job

  6. David says:

    Great collection of branding solutions. One of my favorite types of work next to web design.

  7. Some great design, and great presentation styles also.

  8. LKenneth says:

    These branding examples are excellent!

  9. Kunna says:

    great works!! but honestly i don’t like 7, 15, 24 :D

  10. @_JJunior says:

    GREAT, GREAT works!!!

  11. Nice pieces of art! really a inspirational shot, I wish I have my own brand to do something like this

  12. Janna says:

    Awesome list you collected! Thanks!

  13. Artos Viros says:

    Great list!

    The idea on the Playground branding (no.30) it’s similar to the Melbourne branding

    http://www.underconsideration.com/brandnew/archives/pieces_of_melbourne.php

    I like them both, but I prefer the Melbourne one…

  14. Randy says:

    finally you post it, great job man ! Thanks . By that time I asked you , I bought a book about branding identity. But still, you have found some good ones !

  15. Anelia says:

    This is really good list of identitites. And… YES, It is a lot more than the logo symbol. Making a brand, out of nowhere is a difficult job.

    Great job! Keep UP!

  16. Igor Ovsyannykov says:

    I hope this did help Randy, and if you really want to go all out and learn more i strongly suggest the Logo Design Logo Book.

  17. frank says:

    What a list!
    What a delight!
    What a pleasure!
    A real demonstration how joyful and useful altruism can be

  18. Chris Fam says:

    Branding is the most important element of a successful business, don’t miss these info!

  19. BlueGlutton says:

    Again really impressive.

    Thanks a lot.

  20. The simply of design is what resonated for me. Thank you for sharing.

  21. Simon Duck says:

    Some fantastic branding here, adore the ‘Playground’ one.

    Thanks for the round-up.
    Regards,
    Simon Duck

  22. WOW, these are gorgeous, I especially love Playground and Creavisa, I wish I could persuade some of my clients to be this adventurous!

    Great Post and thanks for sharing :)
    Cheers
    Warren

  23. Bob S. says:

    Very nice list and some solid examples. Here is my list of branding inspiration I use on a daily basis: http://cultureslurp.com/2008/04/28/design-and-branding-inspiration/

  24. Brandpowder says:

    Hallo! I just noticed a mispelling at the top of your post about 35 perfect examples of branding. The word expessialy must be written especially (other forms include: expecially or specially).
    I hope this note was helpful. Your blog is interesting, by the way.

    Best Regards,

    Brandpowder

  25. Adebanji says:

    they were truly inspirational

  26. We love the stamp idea like #16 Art & Graft. We made some stamps for our logo too. Its a simple way to brand many items in your business without having to pay for the printing. We have some branding inspiration on our blog to http://www.creativepile.com/blog

    Thanks for sharing!

  27. thiet ke says:

    Nice post. Very interesting to see how a company can change its logo a lil bit and make such a difference.

  28. Kyle says:

    Thank you SO much for posting this. It’s creative inspiration to get the ideas flowing. I seen this a week ago and went mad when I couldn’t find it. Appreciate it very much.

  29. kalpana S says:

    Wonderful collections

  30. Bishop says:

    awesome!

  31. This is a great article about branding. Many people cant seem to grasp the importance of image and how to create the correct one for your establishment. Kudos.

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