Design is everywhere you look, including food packaging. Every single item you buy has probably been through a design process. Lets take gum for example, the new orbit gum packages look so cool and unique.

Now you might think, ‘just because something has a good design doesn’t mean im gonna buy it.’ Thats true and i agree as well. But by having a beautiful packaging desing, the elegance of that product will rise. Plus, believe it or not, many people sometimes buy an item just because it looks cooler than the competition. This is sad, but so true. Now I’m not saying, you should sell crap with a good desing on it, what I’m trying to say is that you should sell a quality product with quality packaging. This way you will blow you competition out of the water! Without further a due, enjoy this roundup of food packaging design! We would love to hear what you think, so please comment below.

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Posted by Igor Ovsyannykov

I'm a designer and entrepreneur living in Washington D.C. I have a passion for designing, building, and executing products from start to finish. If you wish to hire me, please check out my portfolio:


  1. Terrific post! Congrats Igor.. Who says that we can play with food? Hahaha.. @gabfolio

  2. I love the Orbit gum ad! Fantastic. *claps hands*

  3. wow! awesome designs!
    my favorite is the HILLBILLY BEANS package.
    thank you for sharing my friend.

  4. great pack super design YEP!!

  5. Excellent !! Bookmarked and shared ! Thks !

  6. awesome post!
    my favorite is the Hillbilly Beans package – simply beautifully designed – love it!

  7. lol yes, the hillbilly beans is also my favourite. A.M is the shit.


  8. You’ve got good taste Igor. Well done.

  9. Fascinating to scroll down the pictures and see which stop you in your tracks. For me it was firstly the Irish beef Steak – though not for the reasons the designer probably intended. Also, the Waitrose soups (how clear and concise are they for range/flavour differentiation?) and the Ice Cream “in action” on the Connoisseur brand

  10. Good point, GarethB.
    For me, the best ones are those which do not seem to be meant for that specific product, like Alter Café, Splenda or Dr Oetker Pop Corn.
    I also like Tanzania Coffee and Black Bens Rock.
    It’s amazing how really creative designers succeed in going beyond paradigms and traditions to make remarkable works.
    Really nice post, Igor! Thank you.

  11. most are very cool, but still tooooooo much plastic

  12. Wow these are amazing…I am a student teacher and I am doing creative food packaging with my yr 7 food technology class…. they will LOVE these…….Thanks!

  13. Very nice deisgns…..Cool

  14. Awesome!
    I share in my blog

  15. Very pleasent! Nice designs!

  16. very useful site….

  17. Very cool post, I am currently studying for a design degree and find it amazing how design and emotion can be combined into a marketing campaign

  18. Por qué no hay productos así cuando yo voy por las compras?? Genial post :)

  19. I like this a lot. well done

  20. kool packaging keep doing the good job

  21. Very innovative packaging!


  23. WOW ! Great designs ! A great reference indeed.

  24. great…

  25. @360says … But do they sell?

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