60 Creative Examples of Food Packaging Design

July 08, 2010 37 Comments

Design is everywhere you look, including food packaging. Every single item you buy has probably been through a design process. Lets take gum for example, the new orbit gum packages look so cool and unique.

Now you might think, ‘just because something has a good design doesn’t mean im gonna buy it.’ Thats true and i agree as well. But by having a beautiful packaging desing, the elegance of that product will rise. Plus, believe it or not, many people sometimes buy an item just because it looks cooler than the competition. This is sad, but so true. Now I’m not saying, you should sell crap with a good desing on it, what I’m trying to say is that you should sell a quality product with quality packaging. This way you will blow you competition out of the water! Without further a due, enjoy this roundup of food packaging design! We would love to hear what you think, so please comment below.

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Igor Ovsyannykov

Igor Ovsyannykov is a 20 year old geek, blogger, and designer. He mostly spends his time working here and sharing resourceful knowledge with others. He also enjoys weight lifting, hanging out with friends, and losing his mind to progressive house music. If you would like to reach him, send him an email to inspirationfeed@yahoo.com

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http://www.sjoechem.nl Edo Dijkgraaf

I like this one a lot. http://www.cybercucina.com/ccdocs/products/L629B.html Amaretti di Saronno are cookies.
http://gabwitter.tumblr.com Gab

Terrific post! Congrats Igor.. Who says that we can play with food? Hahaha.. @gabfolio
http://ladygonzaga.wordpress.com Stephanie

I love the Orbit gum ad! Fantastic. *claps hands*
http://uniquefont.kutakharisma.com unique FONT

wow! awesome designs!
my favorite is the HILLBILLY BEANS package.
thank you for sharing my friend.
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http://www.artsmonkey.isgreat.org/ MANHA

great pack super design YEP!!
http://www.ouzelle-design.fr Ouzelle

Excellent !! Bookmarked and shared ! Thks !
natash_22

awesome post!
my favorite is the Hillbilly Beans package – simply beautifully designed – love it!
lol_LOL

lol yes, the hillbilly beans is also my favourite. A.M is the shit.

haha
http://www.cravebrands.com Matt Cave

You’ve got good taste Igor. Well done.
http://www.foodpackagingdesign.co.uk GarethB

Fascinating to scroll down the pictures and see which stop you in your tracks. For me it was firstly the Irish beef Steak – though not for the reasons the designer probably intended. Also, the Waitrose soups (how clear and concise are they for range/flavour differentiation?) and the Ice Cream “in action” on the Connoisseur brand
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Jayro

Good point, GarethB.
For me, the best ones are those which do not seem to be meant for that specific product, like Alter Café, Splenda or Dr Oetker Pop Corn.
I also like Tanzania Coffee and Black Bens Rock.
It’s amazing how really creative designers succeed in going beyond paradigms and traditions to make remarkable works.
Really nice post, Igor! Thank you.
http://al-manea.blogspot.com AAl Manea

Awesome !
XD
stazio

most are very cool, but still tooooooo much plastic
maevey

Wow these are amazing…I am a student teacher and I am doing creative food packaging with my yr 7 food technology class…. they will LOVE these…….Thanks!
http://inspirationfeed.com/2010/07/60-creative-examples-of-food-packaging-design HancockAuzzie

Very nice deisgns…..Cool
http://mirandolasongalletas.wordpress.com Mirándola

Awesome!
I share in my blog
Mahadik Sagar

Very pleasent! Nice designs!
gokul

very useful site….
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http://www.slim2k.com Jon

Very cool post, I am currently studying for a design degree and find it amazing how design and emotion can be combined into a marketing campaign
http://israelsskecthes.blogspot.com/ Israel C.

Por qué no hay productos así cuando yo voy por las compras?? Genial post
Gordon

I like this a lot. well done
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http://www.charleslojko.com Charles

Excellent!
http://none monique bennett

kool packaging keep doing the good job
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http://carlaannecommunications.wordpress.com/ Carla Anne Ernst

Very innovative packaging!
http://usman_baeg@yahoo.com M.USMAN BAIG

QUALITY CONTROL IS THE BACK BONE OF THE COMPANY.
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http://www.krishnadasan.com Krish Nair

WOW ! Great designs ! A great reference indeed.
sajivsekhar

great…
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@360says

@360says … But do they sell?
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60 Creative Examples of Food Packaging Design

Igor Ovsyannykov

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