60 Recently Redesigned Corporate Identities
Corporate logo redesign is always a challenging task. Sometimes it’s even controversially undertaking for both the designer and organization involved. A great example of this is the Gap Logo. I think I can speak for everybody when I say that Gaps logo was probably the worst re-design in 2010. Once social media got involved, it spread like a wildfire.
Although many companies re-brand/redesign their logo, sometimes its not the best choice to do that. You already have a mass customer base that recognize your brand already. Changing your appearance drastically can really hurt. However you can always freshen up your appearance and make it modern. A great example of this is Walmart’s new logo.
It was a great year, and a year that many companies have re-branded themselves. Many for the better, and a few for the worst. This massive list includes a great variety of different companies that had re-branding performed in 2009-2010. We want you to be the judge and tell us which companies have the worst/best re-branding.
Note: All the logos have been done manually and this process took me two long days. Each image is linked to the brands website.
1. Walmart
2. Xerox
3. Starbucks
4. Ubunto
5. Yellowpages
6. UPS
7. BestBuy
8. Aol
9. Bauschlomb
10. BP
11. CapitalOne
12. AnimalPlanet
13. at&t
14. Cisco
15. Sprint
16. Rhapsody
17. Discovery Kids
18. Seattles Best Coffee
19. Mtv
20. Quark
21. Pepsi
22. msn
23. Kraft
24. Google
25. Jack in the Box
26. KFC
27. Delta
28. GMgoodwrench
29. Gap
30. Quicktime
31. Airtel
32. Argos
33. Big10
34. Australia Unlimited
35. HongKong
36. Caribon Coffee
37. Egypt
38. Honecore
39. iTunes
40. LendingClub
41. YMCA
42. Your Singapore
43. Workopolis
44. Wikipedia
45. Virgin Atlantic
46. Technicolor
47. Survey Monkey
48. Scribd
49. PricewaterhouseCoopers
50. Myspace
51. Library of Congress
52. Griffin
53. Comedy Central
54. Virb
55. Hemtex
56. Belk
57. DivX
58. THQ
59. Symantec
60. Verisign
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Very nice roundups. But I noticed you mention “Quicktime” twice.
Wow. Who knew there were so many drastic identity shifts last year? I have to say – Aol is my fav. It really plays well with their new content model. I think it’s going to work for them.
What do you mean by ‘recent’? And you should check twice, Gap went back to the old logo: http://www.bbc.co.uk/news/business-11520930
[...] out this gallery of “60 Recently Redesigned Corporate Identities”. See how other companies did when making the decision to redesign their logos. There were a [...]
This is a very interesting article. What it show’s is that not every corporate ID change is for the best, some of these examples are very poor updates indeed, while some just needed a small tweak to freshen them up. Thank you for compiling them.
Lot’s of great redesigns, but shame about
Seattles Best Coffee… Think the old logo has lots more
personality… It makes me want to drink coffee…
The new one makes me think of doctors…
and interesting how Symantec took from Verisign what they don’t use anymore.. ! (number 59 & 60)
I like most of them, but there are some which aren’t so good (and so recent
).
I love:
3, 4, 5, 6, 7, 12, 13, 14, 15, 16, 17, 30, 31, 32, 34, 39, 46, 47, 48, 50, 60
I like:
1, 2, 8, 20, 21, 23, 24, 25, 26, 27, 28, 33, 35, 38, 41, 43, 44, 45, 52, 56, 57
Nothing special:
11, 18, 19, 51, 54
I don’t like:
9, 10, 22, 37, 40, 49, 53, 55, 58
I hate:
29, 36, 42, 59
These are all great re-designs. I think the logos that show the most positive change to me are Jack in the box, Technicolor, and Griffin. They all work really well though. Thanks for sharing.
Some brilliant redesigns, I think Technicolor is my favourite. Jack in the box and Workopolis are also pretty sweet
[...] sujeito que postou originalmente no site Inspiration Feed teve o trabalhão de linkar cada imagem ao respectivo site da [...]
great! put kodak and intel too!
Some of them really got improvement like Hong Kong, Australia unlimited, but the one that is getting worst (in my opinion) is iTunes
The best: walmart! Worst: MySpace (wtf’s that???)
[...] 60 Recently Redesigned Corporate Identities [...]
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itunes and kfc, what the FU*K were you thinking????
@b18269 on twitter if you wanna follow me
Gap logo is a joke, please check it twice before saying it’s worst redesign.
nice sharing.
check out also more collections
http://www.graphicdesignblog.org/facts-about-famous-brands/#more-6288
i love the sprint logo,
sad they have to change the Quark logo. Due to copyright problems as far as I know.
Great round-up Igor – thanks!
Whiles other are good others are getting worse.
[...] Para visualizar mais marcas #mce_temp_url#. [...]
Some Are getting cool, n some a re getting worst! Good saying “pakawold”
Igor, I generally like your posts, but this is misleading. You can’t say ‘recently’ when BP was 11 years ago and Quark was 5 years ago.
It’s always interesting seeing how brands progress – or not in some cases! Just shows how difficult it is to create difference whilst retaining brand values.
[...] Fonte [...]
good: walmart, cisco, technicolor, belk
bad: myspace, jack in the box, seatle’s best, gap
sprint changed its logo a while ago also
i love Yellow Pages and Egypt.
MySpace? What the #%@!/;………..
Good post!For me the best: Library of congress, Bausch + lomb and Jack in the box. The worst: Egypt, itunes and myspace.
Yeap…Gap is still the worst looking logo of the bunch, sad to say.
nice article.some of them have amazing changes though for some logo old was better in my opinion.
[...] i Loghi di Grossi Brand Riporto in questo post un articolo davvero geniale di InspirationFeed sul redesign dei loghi di 60 grossi brand di Igor Ovsyannykov (che ha realizzato tutte le immagini)…visto che la tematica mi intriga [...]
It’s funny. I recognize and have seen all the new logos but it has hasn’t fully registered that they are redesigned until you pointed them out. I think that’s a good thing since subtlety still allows the logo to have most of the previous branding.
Interesting! but i like best the new logo of Quicktime and iTunes…
Goodwrench logo looks like a tilted mac power button…
Most did not need a new logo, they are doing it because of competition and a need for media attention.
I think the Symantec and DIVX logos are a step back. Xerox and UPS are some of the bigger “steps forward”. Interesting post.
Great collection. I think most of them were improvements, just a few like Quark, myspace and Symantec were not.
Valuable information and excellent design you still have here! I have to we appreciate you sharing your notions and time in the issues you post!! Thumbs up
If you look closely the check signs from Symantec and VerySign look exactly the same