60 Recently Redesigned Corporate Identities

January 14, 2011 46 Comments


Corporate logo redesign is always a challenging task. Sometimes it’s even controversially undertaking for both the designer and organization involved. A great example of this is the Gap Logo. I think I can speak for everybody when I say that Gaps logo was probably the worst re-design in 2010. Once social media got involved, it spread like a wildfire.

Although many companies re-brand/redesign their logo, sometimes its not the best choice to do that. You already have a mass customer base that recognize your brand already. Changing your appearance drastically can really hurt. However you can always freshen up your appearance and make it modern. A great example of this is Walmart’s new logo.

It was a great year, and a year that many companies have re-branded themselves. Many for the better, and a few for the worst. This massive list includes a great variety of different companies that had re-branding performed in 2009-2010. We want you to be the judge and tell us which companies have the worst/best re-branding.

Note: All the logos have been done manually and this process took me two long days. Each image is linked to the brands website.

1. Walmart

walmart1 60 Recently Redesigned Corporate Identities

2. Xerox

xerox1 60 Recently Redesigned Corporate Identities

3. Starbucks

starbucks11 60 Recently Redesigned Corporate Identities

4. Ubunto

ubunto1 60 Recently Redesigned Corporate Identities

5. Yellowpages

yellowpages1 60 Recently Redesigned Corporate Identities

6. UPS

ups1 60 Recently Redesigned Corporate Identities

7. BestBuy

bestbuy1 60 Recently Redesigned Corporate Identities

8. Aol

aol1 60 Recently Redesigned Corporate Identities

9. Bauschlomb

bauschlomb1 60 Recently Redesigned Corporate Identities

10. BP

bp1 60 Recently Redesigned Corporate Identities

11. CapitalOne

capitolone1 60 Recently Redesigned Corporate Identities

12. AnimalPlanet

animalplanet1 60 Recently Redesigned Corporate Identities

13. at&t

att1 60 Recently Redesigned Corporate Identities

14. Cisco

cisco1 60 Recently Redesigned Corporate Identities

15. Sprint

sprint1 60 Recently Redesigned Corporate Identities

16. Rhapsody

rhapsody1 60 Recently Redesigned Corporate Identities

17. Discovery Kids

DiscoveryKids 60 Recently Redesigned Corporate Identities

 

18. Seattles Best Coffee

seattlesbestcoffee1 60 Recently Redesigned Corporate Identities

19. Mtv

mtv1 60 Recently Redesigned Corporate Identities

20. Quark

quark1 60 Recently Redesigned Corporate Identities

21. Pepsi

pepsi1 60 Recently Redesigned Corporate Identities

22. msn

msn1 60 Recently Redesigned Corporate Identities

23. Kraft

kraft1 60 Recently Redesigned Corporate Identities

24. Google

google1 60 Recently Redesigned Corporate Identities

25. Jack in the Box

jackinthebox1 60 Recently Redesigned Corporate Identities

26. KFC

kfc1 60 Recently Redesigned Corporate Identities

27. Delta

delta1 60 Recently Redesigned Corporate Identities

28. GMgoodwrench

gmgoodwrench1 60 Recently Redesigned Corporate Identities

29. Gap

gap 60 Recently Redesigned Corporate Identities

30. Quicktime

quicktime11 60 Recently Redesigned Corporate Identities

31. Airtel

Airtel 60 Recently Redesigned Corporate Identities

32. Argos

argos 60 Recently Redesigned Corporate Identities

33. Big10

Big10 60 Recently Redesigned Corporate Identities

34. Australia Unlimited

AustraliaUlimited 60 Recently Redesigned Corporate Identities

35. HongKong

HongKong 60 Recently Redesigned Corporate Identities

36. Caribon Coffee

Caribon Coffee 60 Recently Redesigned Corporate Identities

37. Egypt

Egypt 60 Recently Redesigned Corporate Identities

38. Honecore

Honecore 60 Recently Redesigned Corporate Identities

39. iTunes

iTunes 60 Recently Redesigned Corporate Identities

40. LendingClub

LendingClub 60 Recently Redesigned Corporate Identities

41. YMCA

YMCA 60 Recently Redesigned Corporate Identities

42. Your Singapore

YourSingapore 60 Recently Redesigned Corporate Identities

43. Workopolis

workopolis 60 Recently Redesigned Corporate Identities

44. Wikipedia

Wikipedia 60 Recently Redesigned Corporate Identities

45. Virgin Atlantic

Virgin atlantic 60 Recently Redesigned Corporate Identities

46. Technicolor

technicolor 60 Recently Redesigned Corporate Identities

47. Survey Monkey

surveymonkey 60 Recently Redesigned Corporate Identities

48. Scribd

Scribd 60 Recently Redesigned Corporate Identities

49. PricewaterhouseCoopers

pwc 60 Recently Redesigned Corporate Identities

50. Myspace

Myspace 60 Recently Redesigned Corporate Identities

51. Library of Congress

Library of congress 60 Recently Redesigned Corporate Identities

52. Griffin

griffin 60 Recently Redesigned Corporate Identities

53. Comedy Central

ComedyCentral 60 Recently Redesigned Corporate Identities

54. Virb

virb 60 Recently Redesigned Corporate Identities

55. Hemtex

hemtex 60 Recently Redesigned Corporate Identities

56. Belk

Belk 60 Recently Redesigned Corporate Identities

57. DivX

Divx 60 Recently Redesigned Corporate Identities

58. THQ

THQ 60 Recently Redesigned Corporate Identities

59. Symantec

symantec 60 Recently Redesigned Corporate Identities

60.  Verisign

Verisign 60 Recently Redesigned Corporate Identities

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60 Recently Redesigned Corporate Identities

Igor Ovsyannykov

Igor Ovsyannykov is a 20 year old geek, blogger, and designer. He mostly spends his time working here and sharing resourceful knowledge with others. He also enjoys weight lifting, hanging out with friends, and losing his mind to progressive house music. If you would like to reach him, send him an email to inspirationfeed@yahoo.com

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  • http://www.krop.com/ariarsyadi/ Ari Arsyadi

    Very nice roundups. But I noticed you mention “Quicktime” twice.

  • http://www.twitter.com/mavame Matt Van Meter

    Wow. Who knew there were so many drastic identity shifts last year? I have to say – Aol is my fav. It really plays well with their new content model. I think it’s going to work for them.

  • http://regrouped.net kevin

    What do you mean by ‘recent’? And you should check twice, Gap went back to the old logo: http://www.bbc.co.uk/news/business-11520930

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  • http://www.gabrieldesign.co.uk Pete Batchelor

    This is a very interesting article. What it show’s is that not every corporate ID change is for the best, some of these examples are very poor updates indeed, while some just needed a small tweak to freshen them up. Thank you for compiling them.

  • http://krop.com/thomstrom Thomas

    Lot’s of great redesigns, but shame about
    Seattles Best Coffee… Think the old logo has lots more
    personality… It makes me want to drink coffee…

    The new one makes me think of doctors…

  • http://krop.com/thomstrom Thomas

    and interesting how Symantec took from Verisign what they don’t use anymore.. ! (number 59 & 60)

  • Pato8

    I like most of them, but there are some which aren’t so good (and so recent :) ).

    I love:
    3, 4, 5, 6, 7, 12, 13, 14, 15, 16, 17, 30, 31, 32, 34, 39, 46, 47, 48, 50, 60

    I like:
    1, 2, 8, 20, 21, 23, 24, 25, 26, 27, 28, 33, 35, 38, 41, 43, 44, 45, 52, 56, 57

    Nothing special:
    11, 18, 19, 51, 54

    I don’t like:
    9, 10, 22, 37, 40, 49, 53, 55, 58

    I hate:
    29, 36, 42, 59

  • http://www.zipbox.co.uk Hannah Hurst

    These are all great re-designs. I think the logos that show the most positive change to me are Jack in the box, Technicolor, and Griffin. They all work really well though. Thanks for sharing.

  • http://www.mjcreations.co.uk Mark

    Some brilliant redesigns, I think Technicolor is my favourite. Jack in the box and Workopolis are also pretty sweet

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  • renata motteran

    great! put kodak and intel too!

  • http://sevenroots.com Tiyo Kamtiyono

    Some of them really got improvement like Hong Kong, Australia unlimited, but the one that is getting worst (in my opinion) is iTunes :lol:

  • Luciana

    The best: walmart! Worst: MySpace (wtf’s that???)

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  • http://www.ilovebakedbeans.com b18269

    itunes and kfc, what the FU*K were you thinking????
    @b18269 on twitter if you wanna follow me

  • so funny

    Gap logo is a joke, please check it twice before saying it’s worst redesign.

  • http://forum.graphicdesignblog.org Graphic Design Forum

    nice sharing.
    check out also more collections
    http://www.graphicdesignblog.org/facts-about-famous-brands/#more-6288

  • purwa

    i love the sprint logo,

  • bibi

    sad they have to change the Quark logo. Due to copyright problems as far as I know.

  • http://www.girlfridaygraphics.co.uk Rosie Harris

    Great round-up Igor – thanks!

  • pakaworld

    Whiles other are good others are getting worse.

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  • http://www.logoblog.org/ Logo Blog

    Some Are getting cool, n some a re getting worst! Good saying “pakawold”

  • Mark

    Igor, I generally like your posts, but this is misleading. You can’t say ‘recently’ when BP was 11 years ago and Quark was 5 years ago.

  • http://www.rubywhite.net amir

    It’s always interesting seeing how brands progress – or not in some cases! Just shows how difficult it is to create difference whilst retaining brand values.

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  • katherine

    good: walmart, cisco, technicolor, belk

    bad: myspace, jack in the box, seatle’s best, gap

  • katherine

    sprint changed its logo a while ago also

  • http://www.websmart-designs.com WebSmart

    i love Yellow Pages and Egypt.

    MySpace? What the #%@!/;………..

  • Henry

    Good post!For me the best: Library of congress, Bausch + lomb and Jack in the box. The worst: Egypt, itunes and myspace.

  • http://creativemelancholic.tumblr.com Amy

    Yeap…Gap is still the worst looking logo of the bunch, sad to say. :(

  • http://pepde.com http://en.gravatar.com/pepde

    nice article.some of them have amazing changes though for some logo old was better in my opinion.

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  • http://roarmkting.com Ryan Rosado

    It’s funny. I recognize and have seen all the new logos but it has hasn’t fully registered that they are redesigned until you pointed them out. I think that’s a good thing since subtlety still allows the logo to have most of the previous branding.

  • http://metalpigs.com metalpig

    Interesting! but i like best the new logo of Quicktime and iTunes… :P

    Goodwrench logo looks like a tilted mac power button… :)

  • http://www.designfacet.com DesignFacet

    Most did not need a new logo, they are doing it because of competition and a need for media attention.

  • http://digitalblind.com HDR Photography

    I think the Symantec and DIVX logos are a step back. Xerox and UPS are some of the bigger “steps forward”. Interesting post.

  • http://www.janebersbach.de Jan Ebersbach

    Great collection. I think most of them were improvements, just a few like Quark, myspace and Symantec were not.

  • http://www.pandmlandscaping.com Fall Cleanup Princeton

    Valuable information and excellent design you still have here! I have to we appreciate you sharing your notions and time in the issues you post!! Thumbs up

  • Alex

    If you look closely the check signs from Symantec and VerySign look exactly the same :)

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