It’s the start of the 2012-13 NBA season, which means that we’ll get to see our favorite teams and players duke it out for another crack at championship glory. To prepare us for the 82-game grind, the NBA and its sponsors have released ads in different media. Whether you love the game or not, these ads perfectly capture the excitement and energy that takes place on the court.
From a designer’s point of view, basketball ad campaigns are a great source of inspiration because of the tedious design work put into them. The challenge is to restrain yourself from overdesigning the ad. This is also to ensure that your target audience will be able to understand your ad’s message.
Below is a collection of existing ads that succeed in grabbing attention and selling the brand at the same time. This also includes some basketball-inspired projects from graphic designers. Hope you enjoy these slam-dunk basketball adverts!