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It’s the start of the 2012-13 NBA season, which means that we’ll get to see our favorite teams and players duke it out for another crack at championship glory. To prepare us for the 82-game grind, the NBA and its sponsors have released ads in different media. Whether you love the game or not, these ads perfectly capture the excitement and energy that takes place on the court.

From a designer’s point of view, basketball ad campaigns are a great source of inspiration because of the tedious design work put into them. The challenge is to restrain yourself from overdesigning the ad. This is also to ensure that your target audience will be able to understand your ad’s message.

Below is a collection of existing ads that succeed in grabbing attention and selling the brand at the same time. This also includes some basketball-inspired projects from graphic designers. Hope you enjoy these slam-dunk basketball adverts!

Nike Ad - Climb to the Top

Adidas: Derrick Rose

Dwight Howard Adidas

lebron james NBA project.

Dallas Mavericks

Dwyane Wade


The Black Mamba

ADIDAS \ Ground

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Posted by Jian Co

Jian Co is a free-spirited journalist at heart. She works as a marketing specialist in, a friendly online printing company. She writes new ideas about printing brochures and marketing. Jian finds her inspiration from creative blogs that show her the niceties of life.

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