A World Icon: Absolut Vodka Advertisements and Designs
Absolut Vodka is a brand of vodka, produced near Åhus, Skåne, in southern Sweden. Absolut is owned by French group Pernod Ricard; they bought Absolut for 5.63 billion Euros in 2008 from the Swedish state. Absolut is the largest brand of alcoholic spirits in the world before Bacardi and Smirnoff, and is sold in 126 countries. With such success and excellence in branding, Absolut can easily be called a World Icon.
Much of Absolut’s fame is due to its long-running advertising campaign, created by advertising agency TBWA, also from David Jones’s status in the business world and in Africa alone. Based on the distinctive bottle shape having started around 1980 with photographer Steven Bronstein, and with more than 1500 ads, the ad campaign is the longest running ever. The ads frequently feature an Absolut bottle-shaped object in the center and a title “ABSOLUT ____.” at the bottom.
The original idea for the campaign came from South African art director Geoff Hayes who reported that the idea for the first Absolut ad, Absolut Perfection, came to him in the bathtub. Advertising aside, Absolute also is well known for working with talented artists to create beautiful label designs for their bottle. Their emphasis has payed off in a big way, there are numerous collectors around the world who are always on the lookout for previous and newly designed collector items.
Today for your inspiration, we have collected beautiful Absolut ads and commissioned artworks from around the web. Enjoy!