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Sex in advertising is the use of sexual or erotic imagery in advertising to draw interest to a particular product. This sex appeal is used to increase profit margins for purpose of sale. Usually a pretty woman is used as imagery, typically having no connection to the product being advertised. This type of imagery that may be used is very broad, and would include nudity, cheesecake, and beefcake, even if it is often only suggestively sexual.

Sex has been used in advertising ever since the beginning. From a marketing point of view, sexuality can have biological, emotional/physical or spiritual aspects. Sex in advertising works so well because of a simple factor; people are curious about sexuality. Advertising used women in erotic roles and poses more often than men. In recent years however, the use of female models in such roles is believed to attract the attention of potential male customers. Ironically, research shows that most major purchases are made by women.

Unless your product relates to sex, using it as an element to sell your product is seen as “lazy.” Consumers, and religious conservatives, sometime get upset with a company that uses this technique because it is often considered as obscene. Many people, including me, believe there are many other ways to advertise a product without using sexual imagery. Do you feel the same? Comment below and let us know!

To give you some of the best sexually related advertisements, we have gathered a great collection for you to check out. Below we provided examples from companies that use sex in advertising. We hope you will find this collection inspirational. Enjoy!

Note: Some of the content in this post might not be suitable for work. NSFW

– Prints –

Elixia

Vanilla flavoured dotted condoms

Cintia Gym: Body Shirt, Man

Hedlcandi Salon: Love What You See

Wonderbra

Pepsi Go Raw

JBS Mens Underwear

Kohberg

Bustop Billboard

Shera Sound Proof Windows: Bedroom

LG Optimus 3D Smartphone

Pfizer Viagra: Horse

Wonderbra: Take the Ultimate Plunge

Volvo

TMF Travel: Push-up posters

MTV Networks: Sexidents, Toilet

PETA: Bonnie-Jill Laflin

Fender: Exit

Smile dectector

Durex – Last longer

Viagra: See the World Differently, Bench

Bet you didnt notice…

MaxShop.com

Sun and water proof markers

Sun and water proof markers

Zero Degrees Slim Fit Jeans

Anne French: Really Sexy Skin

Axe: Any excuse to get dirty

Give back his dreams

Redtube: No condom. Much more pleasure

– Videos –

Check out our previous articles!

We hope that this article provided some interesting elements that are used today in advertising. We would love to hear what you think of sexual imagery used in advertising? Do you agree or disagree with it? Let’s discuss this issue by commenting below. Please don’t forget to subscribe to the RSS-feed and follow Inspirationfeed on TwitterFacebook (100% Spam Free!) If you enjoyed the following article we humbly ask you to comment, and help us spread the word with your peers!

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Posted by Igor Ovsyannykov

I'm a digital nomad and entrepreneur bouncing around South East Asia. When I'm not working here, I'm out taking photos. Follow me on Instagram: @igorovsyannykov

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