Branding Ascendancy: Fuel Coffee Shop in Brighton, MA. | inspirationfeed.com

Branding Ascendancy: Fuel Coffee Shop in Brighton, MA.



Fuel is a new “vintage-modern” American coffeehouse that celebrates friendships, inspiration, hard work, and the American “can-do” spirit. To “Ignite your Journey,” they offer custom coffee, better beverages, fresh foods and baked goods.

What caught my attention about this ordinary coffee shop, was the well executed all around branding. Richie Stewart of Commoner Inc, was commissioned to design the branding and packaging for Fuel Coffee. For further explanation on the process, check out the following quote:

“Our goal for the design was to play off the name of the brand and create a concept that referenced the aesthetic of old motor oil cans. We sourced some super shiny, metallic bags to suggest what the material of those cans would have originally been made of.  

We did 1& 2 color prints on self adhesive labels with the main logo mark and style of coffee. These were then applied to each bag individually. Not only did this save on cost but it gave the finished product a slightly more human, handmade quality which mirrors the small batch roasting process in which the coffee was made.” - Richie Stewart

The vibe and experience portrayed thought the images really encourage me to take a trip to Massachusetts. I’m a big advocate of the retro and vintage design trend. Even if you’re not in the same boat, I truly feel that the style and execution of Fuel Coffee is worth admiring. Enjoy!

blade Branding Ascendancy: Fuel Coffee Shop in Brighton, MA.

coffee Branding Ascendancy: Fuel Coffee Shop in Brighton, MA.

coffeeback Branding Ascendancy: Fuel Coffee Shop in Brighton, MA.

cup Branding Ascendancy: Fuel Coffee Shop in Brighton, MA.

drop crop Branding Ascendancy: Fuel Coffee Shop in Brighton, MA.

exterior Branding Ascendancy: Fuel Coffee Shop in Brighton, MA.

fuel america 2 Branding Ascendancy: Fuel Coffee Shop in Brighton, MA.

fuel america 3 Branding Ascendancy: Fuel Coffee Shop in Brighton, MA.

fuel america Branding Ascendancy: Fuel Coffee Shop in Brighton, MA.

fuel Branding Ascendancy: Fuel Coffee Shop in Brighton, MA.

interior Branding Ascendancy: Fuel Coffee Shop in Brighton, MA.

meenocrop Branding Ascendancy: Fuel Coffee Shop in Brighton, MA.

menu Branding Ascendancy: Fuel Coffee Shop in Brighton, MA.

menu2 Branding Ascendancy: Fuel Coffee Shop in Brighton, MA.

menucrop2 Branding Ascendancy: Fuel Coffee Shop in Brighton, MA.

menucrop3 Branding Ascendancy: Fuel Coffee Shop in Brighton, MA.

patriot Branding Ascendancy: Fuel Coffee Shop in Brighton, MA.

patriotcrop Branding Ascendancy: Fuel Coffee Shop in Brighton, MA.

patriotcrop3 Branding Ascendancy: Fuel Coffee Shop in Brighton, MA.

red crop Branding Ascendancy: Fuel Coffee Shop in Brighton, MA.

service2 Branding Ascendancy: Fuel Coffee Shop in Brighton, MA.

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 Branding Ascendancy: Fuel Coffee Shop in Brighton, MA.

Igor Ovsyannykov

Igor Ovsyannykov is a 21 year old geek, blogger, and designer. He mostly spends his time working here and sharing resourceful knowledge with others. He also enjoys weight lifting, hanging out with friends, and losing his mind to progressive house music. If you would like to reach him, send him an email to inspirationfeed@yahoo.com

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2 Comments

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