Simplicity Realized: 20 Examples of Brand Spirit | inspirationfeed.com

Simplicity Realized: 20 Examples of Brand Spirit



Andrew Miller is a branding, design and communications strategist from NYC. He is currently committed to his ongoing project called Brand Spirit. Every day for 100 days, he will paint one branded object white, removing all visual branding, reducing the object to its purest form. His goal is purchase each object for less than $10, it can be something he owns, something another person gives him, or something he finds. These are the rules that he will try to follow.

So why is this project worth our attention? Considering branding in design, packaging is extremely important. Having a unique product presentation will help your brand be noticed without your logo on it. I’ve previously heard people say, “Hey, can you pass me the Kleenex?” They relate tissues as Kleenex automatically inside their brain. This sort of brand awareness is stunning.

Every single day we are being exposed to thousands of brands and different products, which is why seeing products that don’t carry associations or weight with them feels so out of the ordinary. As you will notice some brands still jump out  and present their name to you minimally. As an example, check out the Scotch tape. Crazy huh? Other brands like Zippo, M&M’s and Trojan lose their identities.

Overall, this is an entertaining experiment that’s worth a follow. If you have a Tumblr account feel free to follow Brand Spirit, and stay updated to Andrew’s project.
Note: All Rights Reserved Andrew Miller.

Heinz

1 100 heinz Simplicity Realized: 20 Examples of Brand Spirit

Zippo

2 100 zippo Simplicity Realized: 20 Examples of Brand Spirit

Scotch

3 100 scotch Simplicity Realized: 20 Examples of Brand Spirit

Livestrong

4 100 livestrong Simplicity Realized: 20 Examples of Brand Spirit

MTA-Metrocard

5 100 mta metrocard Simplicity Realized: 20 Examples of Brand Spirit

Kleenex

6 100 kleenex Simplicity Realized: 20 Examples of Brand Spirit

Sharpie

7 100 sharpie Simplicity Realized: 20 Examples of Brand Spirit

Wite Out

8 100 wite out Simplicity Realized: 20 Examples of Brand Spirit

Lincoln Memorial Cent

9 100 lincoln memorial cent Simplicity Realized: 20 Examples of Brand Spirit

Tabasco

10 100 tabasco Simplicity Realized: 20 Examples of Brand Spirit

Trojan

11 100 trojan Simplicity Realized: 20 Examples of Brand Spirit

Red Stripe

12 100 red stripe Simplicity Realized: 20 Examples of Brand Spirit

M-ms

13 100 m ms Simplicity Realized: 20 Examples of Brand Spirit

Duracell

14 100 duracell Simplicity Realized: 20 Examples of Brand Spirit

United States Dollar

15 100 united states dollar Simplicity Realized: 20 Examples of Brand Spirit

Maxell

16 100 maxell Simplicity Realized: 20 Examples of Brand Spirit

Conair

17 100 conair Simplicity Realized: 20 Examples of Brand Spirit

Poland Spring

18 100 poland spring Simplicity Realized: 20 Examples of Brand Spirit

United States Postal Service

19 100 united states postal service Simplicity Realized: 20 Examples of Brand Spirit

X-Acto

20 100 x acto Simplicity Realized: 20 Examples of Brand Spirit

Check out our previous minimalism based articles!

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 Simplicity Realized: 20 Examples of Brand Spirit

Igor Ovsyannykov

Igor Ovsyannykov is a 23 year old geek, blogger, and designer. He mostly spends his time working here and sharing resourceful knowledge with others. He also enjoys weight lifting, hanging out with friends, and losing his mind to progressive house music. If you would like to reach him, send him an email to inspirationfeed@yahoo.com

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3 Comments

  1. I love the idea and love the images. may I ask why do you put the name of the product above the image. It defeats the purpose for me. Or am I missing something?

    Eilish

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