Modern Gadgets As Retro Devices by Alex Varanese
What would you do if you could travel back in time? Go on a date with Marilyn Monroe? Assassinate Hitler? Obviously. But here’s what Alex Varanese would do after that: grab all the modern technology he can find, take it to the late 70’s, superficially redesign it all to blend in, start a consumer electronics company to unleash it upon the world, then sit back as I rake in billions, trillions, or even millions of dollars.
Alex Varanese makes artwork for a living and hopes to one day marry your mom. His hobbies include time travel, apologizing for inappropriately referencing 9/11 and cutting his own hair with a staple remover. As a professional graphicologist, Alex’s clients include Nike, Chevrolet, Fortune, Playboy, Island Records, Wired UK, Money Magazine, Surface Magazine, Advanced Photoshop Magazine, Computer Arts Magazine, CBS, Drambuie, and Jack Kerouac.
He recently created a new body of work titled “ALT/1977: WE ARE NOT TIME TRAVELERS” based around the concept of re-imagining and marketing some of the world’s most popular modern-day gadgets, if they were released back in the 70’s. The posters below are the finished pieces of labor from this project and are available for purchase here. Enjoy!
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Here’s what Alex had to say about his project:
“Undoubtedly my most conceptually ambitious work to date. It comprises 14 full-sized, 18×24? prints that explore the awesomely absurd idea of time travelers who return to the late 1970?s to release the technology of 2010 and dominate the world of consumer electronics. I re-imagined four modern products as if they existed over 30 years ago and tried to bring them to life through fake print ads, abstract glamour shots, and even a characteristically pretentious type treatment or two.” – Alex Varanese