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Because the market is so competitive across all sectors, companies are starting to come up with creative ways to present their products or services. One of those creative ways is establishing a single or multiple mascots.

You see, mascots are a great way to grab the viewers attention. Since eidetic memory is better that text, a mascot easily helps people remember who your company is and what you sell. A custom character made to match you company’s ideals, is way more noticeable and memorable than words.

I would argue that having a logo is no longer enough to compete with hundreds or thousands of companies. I strongly suggest considering a mascot, before you start your business or develop one if your business is already operating. To get you inspired we provided some wonderful examples below. Enjoy!

Zendesk

Buddhy_Logo_Square_RGB[1]

Hawk Host

hawkhost[1]

Ça c’est Gang

gangdribbble[1]

Cubtab Mascot

cubtab_mascot_1x[1]

Statsenvy

Statsenvy

Vectips

vectips

Couponninja

Couponninja

Rapidxhtml

html[1]

Voodoocontrollers

voodo[1]

Naldzgraphics

nazl[1]

Digimurai

digimurai[1]

Silverback

Silverback

Iconfinder

Iconfinder

Mailchimp

mailchimp

Headway Themes Mascot

hw[1]

AbleBots Mascot

AbleBots

Kampster

kampster_logo_dribble[1]

Yeti Yogurt

d348_1x[1]

Guagua Mascot

guagua Mascot

Miner Mascot

Miner Mascot

Host Gator Mascot

host_gator__mascot_refresh[1]

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Posted by Igor Ovsyannykov

I'm a digital nomad and entrepreneur bouncing around South East Asia. When I'm not working here, I'm out taking photos. Follow me on Instagram: @igorovsyannykov

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