Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good. Social marketing can be applied to promote merit goods, or to make a society avoid demerit goods and thus to promote society’s well being as a whole. This form of marketing is mostly driven by word-of-mouth, which results in earned media rather than paid media. The infographic below suggests twenty-one useful rules for your social media marketing campaign to be effective. Enjoy!



Check out our previous infographics:

We hope you enjoyed this infographic! For more useful content please don’t forget to subscribe to the RSS-feed and follow Inspirationfeed on TwitterGoogle+, and Facebook! If you enjoyed the following article we humbly ask you to comment, and help us spread the word!


Posted by Igor Ovsyannykov

I'm a designer and entrepreneur living in Washington D.C. I have a passion for designing, building, and executing products from start to finish. If you wish to hire me, please check out my portfolio:


  1. What happens when your social media isn’t responding to your marketing?

Leave a reply

Your email address will not be published. Required fields are marked *