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Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good. Social marketing can be applied to promote merit goods, or to make a society avoid demerit goods and thus to promote society’s well being as a whole. This form of marketing is mostly driven by word-of-mouth, which results in earned media rather than paid media. The infographic below suggests twenty-one useful rules for your social media marketing campaign to be effective. Enjoy!

21-social-media-marketing-tips

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Posted by Igor Ovsyannykov

I'm a digital nomad and entrepreneur bouncing around South East Asia. When I'm not working here, I'm out taking photos. Follow me on Instagram: @igorovsyannykov

2 Comments

  1. What happens when your social media isn’t responding to your marketing?

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