All You Need To Know About The Art Of Copywriting [Infographic]

September 20, 2012 6 Comments


Copywriting is the act of writing copy (text) for the purpose of advertising or marketing a product, business, person, opinion or idea. The reader/listener of the copy is meant to be persuaded to buy the product advertised for, or subscribe to the viewpoint the text shares. The most important elements of copywriting to be aware of are:

  • Audience
  • Features
  • Aim
  • Benefits
  • Strategy
  • Desired customer reaction

This massive infographic drops some serious knowledge at you. Enjoy!

copywriting infographic blog fullfor web1 All You Need To Know About The Art Of Copywriting [Infographic]

From: Abccopywriting.com

Check out our previous infographics:

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All You Need To Know About The Art Of Copywriting [Infographic]

Igor Ovsyannykov

Igor Ovsyannykov is a 20 year old geek, blogger, and designer. He mostly spends his time working here and sharing resourceful knowledge with others. He also enjoys weight lifting, hanging out with friends, and losing his mind to progressive house music. If you would like to reach him, send him an email to inspirationfeed@yahoo.com



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  • http://Feem-works.nl Femi Babadudu

    Can’t read the graphic. Too pixelated. I’m on the new iPad iOS 5. Maybe thats the problem, but don’t think so.

  • http://thebiztimes.com Robinsh

    Till now I was aware only about the Copyblogger, but now after checking this infographics in detail I found that what is takes to become a writer like the Brian Clark of Copyblogger.

    Thanks for recommending such a valuable report in my favorite format and that is of-course the infographics, would you like to take interest in replying me with the answer of this question that – what would be the perfect page size to take this infographics printout to save in hard copy.

  • Igor Ovsyannykov

    Looks perfect on my laptop.

  • http://www.abccopywriting.com Tom Albrighton

    Thanks for featuring our infographic.

    Because the preview image is so large, it will not appear for iOS users. If you visit the original page:

    http://www.abccopywriting.com/blog/2012/09/13/copywriting-infographic/

    You can click through to the PDF, which can be viewed in iBooks or your preferred PDF reader.

  • http://www.MyTeamConnects.com Jen McGahan

    BRILLIANT! (Made me laugh, too.) I’m saving this forever. May I ask who made this?

  • http://www.MyTeamConnects.com Jen McGahan

    Oh, sorry, there you are, Igor. Well done.