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Infographics are all the rage online. In case you’ve been living in a cave and haven’t had internet access, chances are that you’ve seen a few of these goodies around. An infographic is basically a combination of text and graphics that conveys statistics, data or any type of information. Let’s take a look at why infographics have become so popular.

People Don’t Like To Read

Fact of the matter is that most people don’t like to read. When was the last time you actually sat down and read a novel for the sake of reading? If you’re an avid reader please don’t feel offended; it’s just that the majority of people would much rather be doing a ton of other things besides read such as surf the net, check their Facebook accounts or look at cool photos on Pinterest.

Infographics allow us to digest a large amount of information without having to go through the tedious process of reading something lengthy. Sure the is some reading involved but it’s just a few words or maybe even a paragraph here and there but it’s nowhere as lengthy as reading a blog post.

We Like Pictures

Surfers love pictures. Admit it; you love to share funny and humorous photos (think of Lol Cats) with your friends and colleagues. The popularity of Pinterest is another big sign that people love photos; we enjoy looking at and sharing photos that are unique, compelling and interesting. We like to look at items we find beautiful, things we would like to buy if we had a million dollars and places we would like to visit. Infographics are popular because they contain many images which makes reading them less of a chore.

We Want It Now

Americans want it fast and we want it immediately; our society is used to instant gratification. Think about it; our internet speeds are blazing fast nowadays and we are able to obtain a lot of information at rapid speeds. Infographics allow us to receive a large amount of information very quickly without a lot of effort.

Infographics Can Be Used For Business Promotion

Online businesses can also use infographics in order to convey statistics or promote their products. For example, Reineke, a Ford Lima car dealership, could create an infographic showcasing the benefits of driving a hybrid car. The visual image could depict the amount of money the average family could save by driving an efficient car and how much less emissions and pollutants such a car would emit.

The Benefits of Infographics

Infographics can make it a lot easier for people to grasp technical or complicated data. Some individuals are more visual oriented and may find it easier to understand data If its accompanied with graphs, pie charts or photos.

All in all, infographics aren’t necessarily a sign of the dumbing down of America. They can be useful when it comes to conveying complicated data and statistics. However, they shouldn’t be used as the sole source of information. It wouldn’t hurt to do additional research about the topic at hand if you’ve just looked at an interesting infographic.

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Posted by Jacqueline Starz

Written by Jacqueline Starz - Companies like Gmac Mortgage can use infographics in order to present mortgage statistics and data in a way that is clear and easy to understand.

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