Copywriting is a good field which you can learn through practice and education. If you find that you’re a great writer, the only nuance is that you must learn is how to write in a way that sells. This kind of skill doesn’t come easy, and requires continued practice/mastering various techniques. The entire purpose of copywriting is advertising or marketing a product, business, person, opinion or idea.

When a company like Google, Apple, or Microsoft puts out a press release, it would be very silly for technology blogs to just publish the PR content. This would crush uniqueness and will be a waste of time for their lovely readers. After all, as a reader I can simply go and read the press release myself. Thanks to copywriting, authors are able to put story in their own words, sprinkle their own opinion, and write an article that encourages readers to participate. This is just one of many cases where copywriting is used.

Copywriters are used to help create direct mail pieces, taglines, jingle lyrics, web page content, online ads, e-mail and other Internet content, television or radio commercial scripts, press releases, white papers, catalogs, billboards, brochures, postcards, sales letters, and etc. We hope you’ll find this informative infographic useful!

The copywriting infographic



Posted by Igor Ovsyannykov

I'm a designer and entrepreneur living in Washington D.C. I have a passion for designing, building, and executing products from start to finish. If you wish to hire me, please check out my portfolio:

One Comment

  1. Paula Zargaj-Reynolds March 13, 2013 at 2:22 pm

    You could only find two female writers worth quoting? You’ve inadvertently conveyed the poor gender diversity in a lot of advertising agency creative departments.

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