How to Design a Unique and Unforgettable Logo [Infographic] | inspirationfeed.com

How to Design a Unique and Unforgettable Logo [Infographic]




When it comes to logo design, you ultimately want it to convey your brand in the best possible manner. At the same time you don’t want it to take up too much space. That is the greatest challenge – to be able to create a winning impact within the space constraints.

1. Research always helps in effective logo design

Never make the mistake of rushing into creating a logo design. It will only make matters bad. You need to do a fair bit of research to understand the company, its objectives and mission as well as its business goals – both short and long term. You also need to know the demographics of the target audience.

2. Attractive and unique: two elements of great logo design

You would obviously want your logo design to catch the attention of the customer. At the same time it should not be screaming for attention. It should test the intellect of the customer; make him or her think a few minutes after seeing the logo. If you notice some of the top logo designs each of them have a unique aspect to it that depicts something about the company.

3. Simple and memorable logo design

One of things you need to really focus on is to make sure your logo design is not too cluttered or too fancy. This will just confuse the customer. Ultimately you want the customer to remember your brand. That will only happen if the logo is easy to remember. Also be sure that the logo sends out positive signals to the customer.

4. Flexibility is a major issue in logo design

There are so many companies who invest a fortune on their logo design only to realize later that their logo doesn’t work on a product wrapper! What a waste of time and money! Your logo needs to be flexible enough to work and create a lasting impact on any medium whether it is a product wrapper, your company website or even any promotional materials you send out! That means you need to consider the size of the logo and the usage of appropriate colors. The colors used need to match well with any background while also helping the brand to stand out.

5. Never clutter your logo in logo design

One critical mistake people make is to cram in too much information in their logo design. This makes your logo look cluttered not to mention the fact that customers will fail to remember your brand!

6. Use fonts that promote readability in your logo design

You might select a font that looks great on paper but when you use it in the logo it hampers readability. There is absolutely no point using classy fonts in logo design if they are going to prevent customers from remembering you. Make sure fonts are easy on the eye.

7. Usage of color in logo design

Great logo design will always focus on using complementary colors that looks good against a black or white background. Enjoy!

Note: Click the image to view full size.

infographic unique logo design ideas1 How to Design a Unique and Unforgettable Logo [Infographic]

This infographic was created by: Sothink.com

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 How to Design a Unique and Unforgettable Logo [Infographic]

Igor Ovsyannykov

Igor Ovsyannykov is a 23 year old geek, blogger, and designer. He mostly spends his time working here and sharing resourceful knowledge with others. He also enjoys weight lifting, hanging out with friends, and losing his mind to progressive house music. If you would like to reach him, send him an email to inspirationfeed@yahoo.com

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3 Comments

  1. NightRain says:

    This was quite informative igor. nice job

  2. Ryto says:

    Question, by 3 colors what does it mean by 3 colors only at one logo? For example the ‘Colored Water’ logo or ‘Advanced Energy Advisor’ logo, arent those two have more than 3 colors? Thanks in bunch.

  3. Shawali says:

    I do not agree with the effect part. While a shiny effect can be sweet to the eye, a reflection or above all else a drop shadow are to be avoided. Effects have a tendency to cheapen the logo. The simpler, the better (as it paradoxically) stated in that cool infographic.

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