Posted by Igor Ovsyannykov

I'm a designer and entrepreneur living in Washington D.C. I have a passion for designing, building, and executing products from start to finish. If you wish to hire me, please check out my portfolio:


  1. This was quite informative igor. nice job

  2. Question, by 3 colors what does it mean by 3 colors only at one logo? For example the ‘Colored Water’ logo or ‘Advanced Energy Advisor’ logo, arent those two have more than 3 colors? Thanks in bunch.

  3. I do not agree with the effect part. While a shiny effect can be sweet to the eye, a reflection or above all else a drop shadow are to be avoided. Effects have a tendency to cheapen the logo. The simpler, the better (as it paradoxically) stated in that cool infographic.

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