Getting back-links remains the major off-page way of attaining higher rankings online. Nevertheless, there is considerable debate within the SEO community as to what exactly constitutes a valuable link, and which metrics to consider when assessing the suitability of a potential link partner. This has grown to be an extremely pertinent matter as Bing and Google both have considerably lowered the strength of low-level linking strategies, will no longer can it be the case that ‘a link is a link’.
Australian-based Search engine marketing company, Orange Line, surveyed more than 500 top SEOs on their approach to assessing the value of a potential backlink. Aspects assessed included site analytics, relevance, domain and page level metrics among others. They have shared these leads and results in the easily-digestible form of an infographic. Observe how you compare to the actual Search engine marketing community in your link-building efforts. Which form of assessment do you make use of, and which usually do you avoid?
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