Slacktivism is a term formed out of the words slacker and activism. The word is usually considered a pejorative term that describes “feel-good” measures, in support of an issue or social cause, that have little or no practical effect other than to make the person doing it feel satisfaction. The acts tend to require minimal personal effort from the slacktivist. The underlying assumption being promoted by the term is that these low cost efforts substitute for more substantive actions rather than supplementing them, although this assumption has not been borne out by research.
Slacktivist activities include signing Internet petitions, joining a community organization without contributing to the organization’s efforts, copying and pasting of Social Network statuses or messages or altering one’s personal data oravatar on social network services. Research is beginning to explore the connection between the concept and modern activism/advocacy, as groups are increasingly using social media to facilitate civic engagement and collective action. This infographic takes a look at the concept and determines if there is any actual value in Slacktivism. Enjoy!
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