To this day, the average Google user has no idea how powerful their search engine is. Utilizing unique snippets to enhance your search results will make your life even easier.
“Snippets — the few lines of text that appear under every search result — are designed to give users a sense for what’s on the page and why it’s relevant to their query.”
The following infographic demonstrates a few examples that you can take advantage of. If you like what you see, be sure to check out more info regarding snippets here: http://support.google.com
Note: Click the image for full size.