Sans the plot itself, possibly the most rousing effect of Dan Brown’s Angels and Demons is its mark in the world of ambigrams. The “Illuminati” ambigram in the book (and movie) launched thousands of online searches about the nature of the design. The great thing about this typographical creation is its cool factor. You can’t see an ambigram design and not think of it as “cool” or “awesome.” Because it is. When you can read word/s the same way upside down, or in any orientation or POV, it’s remarkable. It’s genius.
Not only is the structure of the design impressive, an ambigram is also packed with interesting tidbits. For one, the term came from two combined Latin words: ambi which means both, and gram which means letters. Another typographical trivia about it is its multiple names – it can be also referred as vertical palindromes, designatures, inversion, and its most recent moniker, the FlipScript. Lastly, there are different types of ambigrams such as mirror-image, chain, and multi-lingual, as well as 3-dimensional, figure ground, and natural, perceptual shift, space filling, and spinonym. But the most used and widely recognized is the rotational kind where the word reads the same when it’s inverted.
Just by looking at an ambigram logo, you’ll know that it’s a labor of love. Designing one requires time, patience, effort, and skill. Creating an ambigram logo requires a designer to view and assess typographical ideas from different angles and vantage points, literally and figuratively. But the great thing about it is once the design is finished and it’s proportionate and flawless, it’s a work of art. That’s why a lot of top-ranking brands employ talented graphic designers and shell out a lot of money just to have a cool, remarkable and genius ambigram design.
Here are 30 creative samples of ambigram logo designs. Get ready to start twisting your head or holding your device upside down!