What is branding? Logo, tagline, graphics, shapes, colors, ethics, morals, communication, support, etc. The following projects were collected from Behance and serve as sensational examples of branding done right. People often wonder what great branding looks like, the examples listed below will showcase what outstanding looks like. Enjoy!
Riffle NW by Hovercraft
A restaurant located in Portland’s Pearl District, Riffle NW is led by accomplished executive chef Ken Norris and Jennifer Q. Norris. The menu is built upon all things sustainable, ocean and river (see: catch inspired). Our role was to develop a complete brand experience that supported the notion of finer dining in a more personable and laid back environment. Anchored around a series of illustration’s, the identity system spreads across all collateral, from matchbooks & menus to kitchen staff uniforms. We also delivered an in-depth & highly responsive HTML5 driven website and mobile experience.
Riffle was happy enough with our work to name a delicious pepper vodka concoction the Hovercraft, which is probably our biggest accomplishment to date. Restaurant photography by Sergio Mottola.