30 Clever Logos With Hidden Messages | inspirationfeed.com

30 Clever Logos With Hidden Messages



If you are a designer or just an average Joe, you’ve seen hundreds of logos in your lifetime. Being bombarded with advertising, we naturally learn to ignore it. Some companies slack and use Microsoft Word to create their logo. Innovative companies on the other hand, put thought in their logo design. Have you ever stopped to appreciate the hidden details in a logo? Today we have collected many famous logos that contain hidden messages. Some might be well known, but we hope you will learn about new ones as well!

1. FedEx

fedex1 30 Clever Logos With Hidden Messages

You probably already know this one, but for those who do not: Look between the “E” and the “x”. In the white space there is an arrow that subliminally represents speed and precision. Now that we mentioned it, you will probably see the arrow all the time!

2. Amazon.com

a com logo rgb1 30 Clever Logos With Hidden Messages

The yellow swoosh looks like a smile: Amazon.com want to have the best customer satisfaction. While providing great serve, they want you to know that their store has everything from a to z. Simple yet effective right?

3. NBC

nbc logo1 30 Clever Logos With Hidden Messages

You probably watched their programming in the past, but did you know their logo has a secret Peacock? Ever since they came out with their new logo though, the peacock has been a little harder to spot.

4. Presbyterian Logo

presby1 30 Clever Logos With Hidden Messages

This is the logo of Presbyterian church and it has several hidden messages. If you wish to learn them all, take a look at this article.

5. Goodwill

goodwill1 30 Clever Logos With Hidden Messages

The “g” in “goodwill” and the smiling face look quite  similar huh?

6. Sun Microsystems

sun microsystems logo1 30 Clever Logos With Hidden Messages

This logo was designed by professor Vaughan Pratt of the Stanford University. Having a clever ambigram you can read the brand name in every direction; horizontally and vertically.

7. Elefont

elefont logo1 30 Clever Logos With Hidden Messages

Simple yet effective; part of an elephant’s trunk in the negative space inside the letter e.

8. Baskin Robbins

br logo alt1 hi res1 30 Clever Logos With Hidden Messages

Baskin Robbins has 31 flavors! The pink in the BR acts as the 31 and as the BR in the logo.

9. LG

lg logo pacman1 30 Clever Logos With Hidden Messages

Life is good, especially when playing Pac-Man!

10. Snooty Peacock

snootypeacock1 30 Clever Logos With Hidden Messages

Snooty Peacock is a jewelry store. Their incredible logo includes a woman wearing jewelry and the negative space peacock.

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 30 Clever Logos With Hidden Messages

Igor Ovsyannykov

Igor Ovsyannykov is a 23 year old geek, blogger, and designer. He mostly spends his time working here and sharing resourceful knowledge with others. He also enjoys weight lifting, hanging out with friends, and losing his mind to progressive house music. If you would like to reach him, send him an email to inspirationfeed@yahoo.com

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12 Comments

  1. Steph G. says:

    This was so entertaining and enlightening and fun! Thank you!

  2. Luke Muldoon says:

    This was a very inspirational selection of logo designs. The next time I want to produce a logo I will do well to remember this blog and try to implement the thought processes of these designers. Especially liked the Fedex logo and the eight design. Thanks for the blog much appreciated.

  3. Jinkyjase says:

    Is it me or does the peacock look like it’s taking a shit?

  4. Eduardo says:

    Hello, excelent post, but a lot of “old friends”… I think i´m not the unique who liked it, but i can´t see your name there…
    http://www.marketingdirecto.com/actualidad/publicidad/30-logotipos-con-mensajes-ocultos-cuando-la-publicidad-se-lee-entre-lineas/?utm_source=wordtwit&utm_medium=social&utm_campaign=wordtwit
    Congratulations for your work, very inspiring

  5. Adam says:

    A really good post, thanks for writing! The information about each logo was written well. Enjoyed reading!

  6. aledesign.it says:

    excellent post..more interesting ideas. Some logo are so funny too other have a good study behind.

  7. kabeer khan says:

    Really good post & Specially Hidden messages in Logo…Awesome ! Thanx for sharing

  8. krashek says:

    Why are there only 10?

  9. Igor Ovsyannykov says:

    There is more on the next page. The navigation is under the about the author box.

  10. definitely some awesome and very well thought out logos!! Thanks for sharing :)

  11. Really enjoyed this post! Some of these logos are amazing and It’s great seeing businesses being so creative. Eight has got to be my fave though.

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