In the past, logos were very conservative. A lot of them where black and white, and if any business did try out other colors, they stayed on the safe side and stuck to just two or three.
But today’s digital world is different.
It’s more dramatic.
And yes, it demands for a whole lot more colors than your usual choices.
This is why logos have also been transformed into works of colorful art – and consumers and clients are absolutely loving it.
Colors in Branding
When you think about it, creativity and design has always been associated with the vibrant play on colors.
Well, one possibility is that the materials in the past were limited. Printing one’s logo on a shirt or on any other marketing and promotional material, for example, can be a challenge if you were to use old-fashioned printing machines.
Another issue is the professional image of the brand associated with the logo. Because people in the past were a lot more conservative than they are today, bright colors were not seen as a professional way of representing a serious brand.
But time changes and branding and marketing also evolves through time. Today, colors play a bigger role in branding, especially when it comes to logo design. Just because you’re a serious business does not mean that you are not supposed to use a healthy mix of vibrant colors. And with the amazing technology that surrounds us, there are so many ways to reproduce these images on anything – signage, promotional materials, building facades, and a lot more.
Amazing Colorful Logos
You will probably find it interesting that today, anything from banks to design studios, from restaurants to consumer brands use more color in their branding. It is, after all, the best way to make the brand more relatable, more appealing. Because different colors encourage different emotions, you can probably imagine the excitement and passion that people feel the moment they see the dramatic effect that these logos have, especially when placed against neutral backgrounds that emphasize how vibrant these colors truly are.
Witness the magic that comes with a little play on color when it comes to logo design. Expect to be wowed as every kind of business spanning different industries (both serious and casual) experiment with their image and find that the more color they add, the more people take notice.