A logo design sets an impact for the business it represents. If a company is compared to a book, its logo is the cover judged by others. It is a design made for instant recognition of a business, label, brand, group, or name to promote trust, loyalty, and respect. A fantastic logo design shows what the business is all about in a minimalist, rudimentary approach.
An awesome logo symbolizes the central principles of the company. The style needs to be impressive and memorable. When someone sees the logo, it should trigger two things: instant association with the brand and a feeling stimulated in relation to the brand.
A logo, particularly for a company, is ubiquitous. It should be present in the packaging of the products, in each piece of marketing material, and in every company property (employee’s uniform, memo pad, company vehicles, etc.).
A logo is critical as it facilitates the development of the brand’s identity. It must capture the interest of the people in a manner that will be instantly associated with the company. Often, the business logo is the first thing someone remembers about the brand. Think smartphone: you’re probably picturing Apple’s bitten apple logo. Think fast-food: it’s likely the golden arches of McDonald’s pop into your head. Think sports brand: almost certainly, Nike’s swoosh comes to mind.
That is the power of a great logo.
Clever and Cool Logos
A well-designed logo is a nice piece of art. The colors or color combinations are perfect, the typography is relevant, the overall feel fits the brand, and the effects work well. It should be everything it needs to be.
Even so, a clever and cool logo design takes its job to the next level. Rather than just creating something interesting, a logo designer should look into the design process with smart thinking and a mindset clever enough to see things differently than “ordinary” people.
A cool logo designed cleverly will make anyone smile or think of the brilliance of both the concept and the delivery of the design. This logo is multifaceted with a few layers of different meanings that can strike others in waves. A number of these symbolisms are amazingly obvious while others are perfectly “hidden”, it’ll take a long time to uncover them and their meanings.
To help you design a clever and cool logo that will rival the greats, here are 50 amazing logo designs that will jumpstart your creativity.