Shares
Use arrow keys to navigate

A logo design sets an impact for the business it represents. If a company is compared to a book, its logo is the cover judged by others. It is a design made for instant recognition of a business, label, brand, group, or name to promote trust, loyalty, and respect. A fantastic logo design shows what the business is all about in a minimalist, rudimentary approach.

An awesome logo symbolizes the central principles of the company. The style needs to be impressive and memorable. When someone sees the logo, it should trigger two things: instant association with the brand and a feeling stimulated in relation to the brand.

A logo, particularly for a company, is ubiquitous. It should be present in the packaging of the products, in each piece of marketing material, and in every company property (employee’s uniform, memo pad, company vehicles, etc.).

A logo is critical as it facilitates the development of the brand’s identity. It must capture the interest of the people in a manner that will be instantly associated with the company. Often, the business logo is the first thing someone remembers about the brand. Think smartphone: you’re probably picturing Apple’s bitten apple logo. Think fast-food: it’s likely the golden arches of McDonald’s pop into your head. Think sports brand: almost certainly, Nike’s swoosh comes to mind.

That is the power of a great logo.

Clever and Cool Logos

A well-designed logo is a nice piece of art. The colors or color combinations are perfect, the typography is relevant, the overall feel fits the brand, and the effects work well. It should be everything it needs to be.

Even so, a clever and cool logo design takes its job to the next level. Rather than just creating something interesting, a logo designer should look into the design process with smart thinking and a mindset clever enough to see things differently than “ordinary” people.

A cool logo designed cleverly will make anyone smile or think of the brilliance of both the concept and the delivery of the design. This logo is multifaceted with a few layers of different meanings that can strike others in waves. A number of these symbolisms are amazingly obvious while others are perfectly “hidden”, it’ll take a long time to uncover them and their meanings.

To help you design a clever and cool logo that will rival the greats, here are 50 amazing logo designs that will jumpstart your creativity.

CodeCamp by Jeroen van Eerden

CodeCamp by Jeroen van Eerden

Groupy by Yossi Belkin

Groupy by Yossi Belkin

R by Kakha Kakhadzen

R by Kakha Kakhadzen

Flash Dash by Ben Stafford

Flash Dash by Ben Stafford

Arca Records by Jonas

Arca Records by Jonas

The Brooklyn Honey Co. by Brandon Nickerson

The Brooklyn Honey Co. by Brandon Nickerson

Idibri by Jon McClure

Idibri by Jon McClure

Penny Lane Pet Co. by Kyle Anthony Miller

Penny Lane Pet Co. by Kyle Anthony Miller

Stagg by Mike Bruner

Stagg by Mike Bruner

Plane Fetch by Nikita Lebedev

Plane Fetch by Nikita Lebedev

Sherpa Bird by J Fletcher Design

Print

SnapEat by Luke Davies

SnapEat by Luke Davies

PowerShift Labs by Clark Orr

PowerShift Labs by Clark Orr

LA by Simon Walker

LA by Simon Walker

Fenderhawk by Stevan Rodic

Fenderhawk by Stevan Rodic

Fuel Industries by Steve Wolf

Fuel Industries by Steve Wolf

Chop Shop by Roydon Misseldine

Chop Shop by Roydon Misseldine

Roulette by Andrew Footit

Roulette by Andrew Footit

Delight Street by Sergey Shapiro

Delight Street by Sergey Shapiro

Zoetic Press by Steve Wolf

Zoetic Press by Steve Wolf

K & S by Jay Fletcher

K & S by Jay Fletcher

Pigeon by Tim Boelaars

Pigeon by Tim Boelaars

Queen Burger by Lange & Lange

Queen Burger by Lange & Lange

Black Fuel by Jennet Liaw

Black Fuel by Jennet Liaw

Bright North by Paulius Kairevicius

Bright North by Paulius Kairevicius

Use arrow keys to navigate

Shares

Posted by Igor Ovsyannykov

I'm a digital nomad and entrepreneur bouncing around South East Asia. When I'm not working here, I'm out taking photos. Follow me on Instagram: @igorovsyannykov

Related Content

Leave a reply

Your email address will not be published. Required fields are marked *