Whether we realize it or not, shapes play an important role in the choices we make as consumers. There are instances where we may forget the name of a specific product, but we can clearly visualize the shape and style of its packaging. Thus, businesses pay special attention to the shape they incorporate into their logos and designs. In the past couple of years, geometric shapes dominated this design arena. One shape in particular is a clear favorite of designers. And this is the hexagon, a polygon with a six-sided shape.
If you think about it, it is not really that surprising to see a ton of hexagon-shaped logo designs. After all, it is often referred to as “nature’s perfect shape.” This particular polygon connects to the environment more than any other geometric shapes. The hexagon is generally present in various elements of nature. For instance, it is evident in the shape of a snowflake, in a honeycomb, and even at the carapace of a turtle. The shape of a diamond crystal is also a hexagon. In the same way, basalt columns have the same six edges, six vertices shape.
Apart from nature, hexagon embodies a variety of imagery to other facets of life, too. In a transcendent level, it symbolizes greater wisdom and stronger connection to spirituality. In many religious and deity elements, this shape represents harmony, calmness, and peace.
This six-sided shape is also commonly used for tiling. In fact, Islamic designs often incorporate hexagonal shapes into other regular outlines to create spectacular tiles. In Feng Shui, it symbolizes expansiveness, endurance, and celestial power. This is the reason why a lot of business establishments and private homes showcase different pieces of hexagon-shaped furniture.
The hexagon is a shape that provides a massive space of opportunity for logo designers to interpret the mission and vision of the brand. Artists can also use the shape to design badges and icons that characterize the business. The great thing is that it doesn’t even need to have a connection with any of the meanings and symbolisms above. Just for its neatness in silhouette and simplicity in form, a logo designer can use hexagon to make a reinterpretation that will fuse effortlessly with the brand.
Indeed, the hexagon is a shape that a logo designer can play with. To give you an example of how gorgeous, meaningful and clever this shape can be, here are 25 of the most beautiful hexagon logo designs today.