The areas of health care and medicine are two heavily consumer focused markets that need to carry an air of trust. From the moment a patient or member of the public decides to access your services, they need to feel that they are being cared for. Over the past decade, medical logos have been found to create a great impact on members of the public when it comes to choosing their care. The right logo can convey an image that speaks volumes about how reputable and caring your services are.
The psychology behind medical logos
Physicians and care managers alike are often surprised to learn just how big an impact their logos can have. From choosing the right coloring to the softest images, a lot of psychology goes in to forming a logo that is perfect. If you take some time to think about the types of imagery you are familiar with when it comes to health care, you will notice continuing themes. From the NHS in the UK to private companies in the USA such as PHA Health, all of them feature blue and white. Such colors have not been chosen because they are part of a trend, it is because they are synonymous with trust and calm.
Conveying an image of trust and calm in medicine is essential. Patients must feel at ease through each stage of their care. From choosing their insurance through to post-operative services, those that go through any health care system will feel more at ease when an image of trust is clearly conveyed. Other popular colors for such an image include orange and green. On the other end of the spectrum, colors that fail to deliver this include red and black.
Why medical logos also need to be current
The face of medicine is ever changing and as such it is important to make sure that your logo does too. Unlike colors that are always linked with an image of trust, imagery needs to reflect what is modern. Maintaining a modern image should not be underestimated, as it is something that lets patients know just how innovative you are.
Creating a modern image does not need to be hard when it comes to your logo design. From changing your text through to incorporating a symbol that is closely related to widely publicized developments, it is possible to have an impact with very small efforts. You may want to consider incorporating an picture that reflects what your company is about. For example, a medical system that is well reputed for great cardiovascular care may want to include a logo that reflects an ECG. Such small details will stand out in the minds of past, present and future patients.
The process of designing a good medical logo should not be underestimated. By investing time and effort in to a great image, you will find that you form something that projects your ethos perfectly. Paying careful attention to details such as fonts, colors and relevant images will go a long way. Make sure that you do your research and consider hiring a logo designer that can guide you through the process.
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