Lamon Luther Brand Identity by Russell Shaw | inspirationfeed.com

Lamon Luther Brand Identity by Russell Shaw




Russell Shaw is an independent designer from Atlanta. He specializes in illustration, graphic design, logo and branding design, book layouts, user interface/experience, and video. Some of his previous clients are Microsoft, AMC’s “Breaking Bad,” SweetWater Brewery, The W Atlanta – Midtown, Bearings, Manner & Lane, The DeMoss Group, GiantImpact, Catalyst Conference, Uptown Treehouse, Plywood People, Lamon Luther, and more.

Russell recently finished a branding identity for Lamon Luther. Lamon Luther preserves the legacy of the rugged gentleman, forging a brand that builds hope for the craftsman. Born at the start of the Great Depression, Lamon Luther, the man, was a mechanic, carpenter, and farmer. A maker in every sense of the word, he used his calloused hands to create works of art as well as provide for his family.

“The visual identity was built from a mastered version of the signature of Lamon Luther Wilson, the ancestor of the company’s founder. The signature is the ideal symbol of the unique hand-crafted quality behind each of the company’s product lines. The two crossed adz (signifying the time-honored method of creation that the company employs) on top of a saw-like structure – serving as a unique stamp or “brand mark” pressed into the wood of the products.” - Russell Shaw

The icon and signature often come arranged in a lockup with the company’s central motif, “Hope For The Craftsmen,” to drive home the notion that Lamon Luther is more than just a design-build organization – it is a team of formerly homeless workers now on their way toward restored lives.

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 Lamon Luther Brand Identity by Russell Shaw

Designraid

I love architecture and love sharing beautiful design with others!

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4 Comments

  1. true.story says:

    this. is. amazing.

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