30 Clever Logos With Hidden Messages
Logos 6 Comments
11. Elettro Domestici
Elettro Domestici is an Italian electric company. Designed by Gianni Bortolotti, the logo uses negative space in a very simple/smart manner.
12. Toblerone
It’s just a mountain, right? Look closer, do you see the bear? There is a bear shape hidden in the negative space within that mountain. This is meant to symbolize the city of Bern, Switzerland.
13. The Pittsburgh Zoo
As you already might have guessed, the monkey and lion are staring at each other.
14. Roxy and Quicksilver
Roxy is a clothing brand for women owned by Quicksilver. The logo is comprised of two Quicksilver logos to make the shape of a heart.
15. Sony Vaio
The Sony Vaio logo symbolizes the integration of analog and digital technology. The “VA” forms an analog wave and “IO” represents a binary 1 and 0.
16. Tostitos
See the two people enjoying the chips and dip? Makes me hungry just staring at it…
17. Carrefour Logo
This French international hypermarket chain translates to “intersection” in English. If you look very closely you will notice that the big “C” in the white space. The two arrows are pointing in opposite directions.
18. The Atlanta Falcons
If you are a sports fan, then this is old news to you. For others who have never noticed, the Falcon is shaped to represent the letter “F”.
19. London Symphony Orchestra
Do you see the “LSO” letters or an orchestra conductor?
20. Hope for African Children Initiative
This non-profit boasts a cleverly drawn map of Africa, the continent being formed out of the white space that separates a child from its guardian.
Get yourself professional quality 
This was so entertaining and enlightening and fun! Thank you!
This was a very inspirational selection of logo designs. The next time I want to produce a logo I will do well to remember this blog and try to implement the thought processes of these designers. Especially liked the Fedex logo and the eight design. Thanks for the blog much appreciated.
Is it me or does the peacock look like it’s taking a shit?
Hello, excelent post, but a lot of “old friends”… I think i´m not the unique who liked it, but i can´t see your name there…
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Congratulations for your work, very inspiring
A really good post, thanks for writing! The information about each logo was written well. Enjoyed reading!
The Presbyterian seal article appears to have moved to here: http://oga.pcusa.org/section/departments/department-stated-clerk/seal/