30 Clever Logos With Hidden Messages
Logos 6 Comments
21. Tour De France
There’s a bicyclist in that logo. Hint: The yellow is a wheel.
22. Milwaukee Brewers
Spoiler: the Milwaukee Brewers is a professional baseball team from Milwaukee, Wisconsin. First you see the baseball mitt. But if you look closely you can see the “m” and the “b.”
23. Unilever
Unilever is one of the biggest producers of food, beverages, cleaning agents and personal care products. They produce a huge amount of different products and they wanted to reflect this in their logo. Each part of the logo has a meaning. You can see bees, birds, dna, corn, flower, palm tree, and much more inside the “U”
24. Eight
A very interesting concept, every single letter is made of the number 8.
25. Chick-fil-a
The Chick-fil-a logo incorporates a chicken into the C.
26. Northwest Airlines
First of all you can see the letters N and W, the first two letters of the brand name. But what most people don’t see is the compass that points to the Northwest, another reference to the brand name.
27. GreenLabs
The tree is meant to represent the brain, thus emphasizing on the strong intellectual capabilities of the company’s staff. “Green Labs,” get it?
28. Museum of London
Looks like a colorful logo right? The design actually represents the geographic area of london as it as grew over time.
29. Facebook Places
Facebook Places, allows you to share where you are with your friends, see where friends are, and discover new places. This is to compete directly with the current leader Foursquare. Looking at the logo, you will notice it is a 4 in a square. This has to be a hit at Foursquare.
30. Eighty-20
Eighty-20 is a small consulting firm. Kinda like the surreal green screen of The Matrix, Eighty-20 want us to read stuff in binary. The 80:20 rule, otherwise known as the Pareto Principle, was first observed by an Italian engineer-turned-economist by the name of Vilfredo Pareto (1848 – 1923). The trick is to view the dark squares as 1′s and the light squares as 0′s. Then the top line reads 1010000 and the bottom line reads 0010100, which represent 80 and 20 in binary.
Now you know the hidden gems in the logos above! We hope you enjoyed this article, and would love to hear your feedback. For more inspirational articles please don’t forget to subscribe to the RSS-feed and follow Inspirationfeed on Twitter + Facebook! If you enjoyed the following article we humbly ask you to comment, and help us spread the word!
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This was so entertaining and enlightening and fun! Thank you!
This was a very inspirational selection of logo designs. The next time I want to produce a logo I will do well to remember this blog and try to implement the thought processes of these designers. Especially liked the Fedex logo and the eight design. Thanks for the blog much appreciated.
Is it me or does the peacock look like it’s taking a shit?
Hello, excelent post, but a lot of “old friends”… I think i´m not the unique who liked it, but i can´t see your name there…
http://www.marketingdirecto.com/actualidad/publicidad/30-logotipos-con-mensajes-ocultos-cuando-la-publicidad-se-lee-entre-lineas/?utm_source=wordtwit&utm_medium=social&utm_campaign=wordtwit
Congratulations for your work, very inspiring
A really good post, thanks for writing! The information about each logo was written well. Enjoyed reading!
The Presbyterian seal article appears to have moved to here: http://oga.pcusa.org/section/departments/department-stated-clerk/seal/