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Because most people judge a product by its packaging, any mediocre product packed in a fancy package would win against a great product in weak packaging. Instead of cutting corners companies are actually going beyond the conventional ‘shoe box’ by putting more time and thought when it comes to the overall customer experience.

The designs you will see today are very well executed, interesting, and are the epiphany of thinking outside the box. We hope they’ll spark some neurons and deliver some good ol’ inspiration. Enjoy!

Vans Shoeboxes by Nate Eul

Vans Shoeboxes by Nate Eul

NikeID Custom Shoebox

NikeID Custom Shoebox

Jeffrey Campbell Shoes by Katy Verbrugge

Jeffrey Campbell Shoes by Katy Verbrugge

One percent packaging by Ryan Romanes

One percent packaging by Ryan Romanes1

One percent packaging by Ryan Romanes

Nike Crown Jewel Packaging

Nike Crown Jewel Packaging1

Nike Crown Jewel Packaging

Society27 Sneakers

Society27 Sneakers

Milli Shoebox by Jenny Kim

Milli Shoebox by Jenny Kim

Rapha’s Grand Tour Shoes by Irving & Co

Rapha's Grand Tour Shoes by Irving & Co

Baby Star Shoe Box by Ronny Poon

Baby Star Shoe Box by Ronny Poon

Clever Little Bag by Yves Behar

Puma – Clever Little Bag

Nike Free Box by Publicis Impetu

Nike Free Box by Publicis Impetu

Limited Edition DC Shoebox

Limited Edition DC Shoebox2

Limited Edition DC Shoebox

Fisherman

Fisherman

PureProject Shoes by

PureProject Shoes

Euphoric Shoe Box Packaging by Indrajala Moturi

Euphoric Shoe Box Packaging by Indrajala Moturi1

Euphoric Shoe Box Packaging by Indrajala Moturi

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Posted by Igor Ovsyannykov

I'm a digital nomad and entrepreneur bouncing around South East Asia. When I'm not working here, I'm out taking photos. Follow me on Instagram: @igorovsyannykov

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