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There are many products in the market today that are impeccably made and of high-quality, but still don’t make the news. On the other hand, there are some products that are mediocre at best, but are selling like pancakes because of how they’re marketed to the public.

As a consumer, it often happens that we immediately get attached or enticed by a product with a cool or memorable packaging. It’s simply like getting involved with another person, which usually starts with physical attraction. And so, deciding on a packaging design is a critical stage in marketing. If the product, even if it’s the most awesome thing in the world, lacks an eye-catching or noteworthy wrapping to tie it all up, then it’s a marketing fail.

Packaging design can be as basic or outrageous as you like. But if you’re handling marketing or you’re the designer asked to do the task, you have to choose a design that can attract people of all ages and buyers that are outside of the brand’s target audience. One of the tried-and-tested designs that you can play with is vintage.

There’s something about vintage design that easily resonates with people. For the older crowd, it is the nostalgia of seeing something that they can associate with their past or when they were growing up. For the younger crowd, it’s either the curiosity or longing to see and explore the past. So just by the feel and appearance of the design, vintage attracts buyers, regardless of their age.

The vintage design also has this certain appearance that hits on both sides of the design spectrum – cool or classy. This particular design is often characterized by gorgeous and intricate fonts with vibrant colors for graphics. And the great thing is that it can be used for virtually any kind of product or service. This can provide you with the freedom to manipulate it more to connect the design with the product itself and the brand’s mission.

The bottom line is, vintage design isn’t going anywhere. It has always been a surefire design idea in both the marketing and designing points of view. And it will continually be one of the front-runners in the packaging design arena. There’s no stopping it because vintage is like a time capsule for the next generation, and there will always be a new Gen X or Gen Y.

For additional design inspiration, here are 40 of the most beautiful vintage packaging designs.

Vintage Listerine Packaging

Vintage Listerine Packaging

Wiskoff Crayons

Wiskoff Crayons

Juicy Fruit

Juicy Fruit

Bayer Heroin

Bayer Heroin

Super Epoxy

Super Epoxy

Coffee

Coffee

Rexall Asprin

Rexall Asprin

Jif Peanut Butter

Jif Peanut Butter

Pringles

Pringles

Chef Boyardee

Chef Boyardee

Nestle Quik

Nestle Quik

Frosted Flakes

Frosted Flakes

Vintage Ivory Soap Packaging

Vintage Ivory Soap Packaging

Nivea Ultra Creme

Nivea Ultra Creme

Car Oil

Car Oil

Audiotape

Audiotape

Hawaiian Punch

Hawaiian Punch

Lucky Strike

Lucky Strike

Vintage Kellogg’s packaging

Vintage Kellogg's packaging

Legos

Legos

Sprite

Sprite

Petite Typewriter

Petite Typewriter

Ground Cinnamon

Ground Cinnamon

Vintage Cigarette Pack Designs

Vintage Cigarette Pack Designs

Vintage Polaroid Packaging

Vintage Polaroid Packaging

Curry Packaging

Curry Packaging

Arrow Staples

Arrow Staples

Vintage Avery Adhesive Labels Packaging

Vintage Avery Adhesive Labels Packaging

Mother’s Joy Coffee 1930’s

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Crest Toothpaste

Crest Toothpaste

Vintage Quaker’s

Vintage Quaker’s

Vintage Typewriter Ribbon Tins

Vintage Typewriter Ribbon Tins

Glad Straws

Glad Straws

IBM Packaging by Paul Rand

IBM Packaging by Paul Rand

Stubby Beer Bottles

Stubby Beer Bottles

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Posted by Igor Ovsyannykov

I'm a digital nomad and entrepreneur bouncing around South East Asia. When I'm not working here, I'm out taking photos. Follow me on Instagram: @igorovsyannykov

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