Quick Response Code, or as most people call it “QR Code,” is the trademark for a type of matrix barcode. This two-dimensional code was invented by the Toyota subsidiary Denso Wave in 1994 to track vehicles during the manufacturing process. In recent years it has become common in consumer advertising and packaging. This powerful marketing tool is a great way to add a creative touch to your product.
In today’s case, that product is a business card. Because of the dissemination of smartphones, everybody has access to a barcode reader in their pocket. QR codes have become a focus of advertising because of the quick and effortless access to the brand’s URL, text, phone number, sms or any other digital provenance.
Beyond the mere convenience to the consumer, the importance of this capability is that it increases the conversion rate. Or in simpler words, the increase of chance that the advertisement will convert to a sale. Now that you understand the general use, the creative part is up to you. Where would you like the user to go when she/he scans it? This is a question you need to answer before creating one. Here are two great websites to get started. They guide you through the process of creating a QR Code:
Here are a couple ways you can utilize the QR Code.
- Put It On A T-Shirt
- Put It On Price Tags In A Store
- Put It On Your Website Contact Us Page
- Put It On Your Instruction Sheet
- Put It In Print Ads
- Put It On A Campaign Sign
- Put It On A For-Sale Sign
- Put It On Your Luggage Containing Your Info
- Add To Your LinkedIn Page
- Call Us To Place Your Order
- Send a Teaser Postcard
- Put One On The End Of A Video
- Paypal Buy Link
- Promote An Event
- Automatic wifi account login
We hope all of this info has helped, or will help during your future projects!
Note: All images are linked to their source.
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