Sex Sells, 50 Creative Sexual Advertisements



Here is the cold hard truth, “Sex Sells.” Hate or love it, sex attracts the eye more than any other type of advertisement. We are sexual beings, therefore are attracted to sexually related subjects, jokes, and other matters. Many companies use the sex concept in their favor, while adding a humorous element to it. Making you laugh and find the sexual cleverness of the advertisement, will most likely have you talking about the ad and sharing it with your peers. Companies hope that when they create an amazing ad, it will go viral.

Some companies use sexuality for their ads because it related to their product. Take for example Durex, they sell condoms so it makes logical sense to include sexuality in their advertisements. Now other companies try to use sexuality to sell their product, but that product has nothing to do with sex. This makes the consumers feel differently and deceived about the company. A good example of this matter is the Nikon camera add you will find below, that states it detects up to 12 faces. Nikon is using sex to sell their product. Although the camera is not a sexual product, it can be used for capturing photos and videos of things we will not go into. Professionally speaking, I would much rather see an ad that is more consumer friendly. Showcasing an ad of a mother/father capturing a picture of their newborn would be more appropriate. A caption for this particular ad could be “Capture your memories forever.” Yes it might seem corny (First thing came to my head), but it’s simple and straight to the point.

Many people disagree with this movement, and find that using sex in advertising is the failure to be creative. If you can’t come up with a great idea, the last resort is to use sex. Many people have different beliefs and religions they follow/go by. Most people will find it offensive when ads showcase inappropriate body parts, or sexually engaging messages. To go in favor of those who don’t like the ads, studies have shown that the sexy ads will leave the brand less remembered. This fact also suggests that sales do not highly increase just because of the sexy ads.

To give you some of the best sexually related advertisements, we have gathered a great collection for you to check out. Below we provided examples from companies that are in business to sell fashion, food, beauty, drinks and other types of products.  From our researched that some of the biggest players in sexually related advertising are Axe, Durex, Wonderbra, and Che Magazine. We hope that you will enjoy this collection and have some good laughs along the way.

Note: Some of the content in this post might not be suitable for work. NSFW

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We hope that this article provided some interesting elements that are used today in advertising. We would love to hear what you think of sexual imagery used in advertising? Do you agree or disagree with it? Let’s discuss this issue by commenting below. Please don’t forget to subscribe to the RSS-feed and follow Inspirationfeed on TwitterFacebook (100% Spam Free!) If you enjoyed the following article we humbly ask you to comment,  and help us spread the word with your peers!

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 Sex Sells, 50 Creative Sexual Advertisements

Igor Ovsyannykov

Igor Ovsyannykov is a 20 year old geek, blogger, and designer. He mostly spends his time working here and sharing resourceful knowledge with others. He also enjoys weight lifting, hanging out with friends, and losing his mind to progressive house music. If you would like to reach him, send him an email to inspirationfeed@yahoo.com



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  • http://mikeloveschina.com Mike Mai

    Nice list. Durex is always creative

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  • Karl

    Excellent, excellent advertising. Hahaha, It made me laugh a lot! Thanks

  • http://www.pingdesigns.net David

    The Durex one is great. I also like the wide angle lens ads too.

  • http://beben-koben.blogspot.com/ Beben Koben

    hahaha…so unique…but still funky

  • Maggie

    “Sex sells” – more like sexism sells.

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  • http://blog.sisq.info Saša

    Just what I needed right now to relax on working hard; a bigh laugh. Thanks!

  • Helle

    Another one – viral campaign for Kranz & Ziegler: http://www.youtube.com/watch?v=I2xFtUlMmmw

  • http://www.digital-noises.com Florian Schommertz

    Design in the 70s needed not only haircuts. :D

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  • http://www.alonweddingphotography.com ALON

    Amazing I LOVE IT…

  • http://butch-villarama.com Butch V.

    Downy and Lego surprised me the most. Did they really have to go that low to get parents to buy Lego for their kids?

  • Chris Fam

    cool ads. I wonder if the “sexier knees” ad is even allowed to get advertised in an islamic country like Malaysia?

  • http://www.eofe.ca Christian Economic

    Without imagination, most would be inexplicable.

  • Breadwild

    Women exploited sells. Sad.

  • http://www.skypics.co.il Joe

    Creative indeed, Is there a LEGO for adults only? ;)

  • Matt

    Most of these are very creative, fun, and interesting. Most of the products are directly related to sex (such as condoms and Viagra), so it is natural that they sell it that way. The line is drawn when products (such as the Perrier water) don’t even use sex in a creative way, they just put the bottle next to a girl. Do they really think they were clever there?

  • Matt

    Most of these are very creative, fun, and interesting. Most of the products are directly related to sex (such as condoms and Viagra), so it is natural that they sell it that way. The line is drawn when products (such as the Perrier water) don’t even use sex in a creative way, they just put the bottle next to a girl. That is weak, and not clever.

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  • http://www.clearsite.nl Merlijn Ackerstaff

    Brilliant post! Some good art direction one moste of them. Thanks for the post keep m coming.

  • http://buat-info.blogspot.com Buat Info

    wew… i like it.. :D

  • http://worldsbiggestsex.blogspot.com/ Noirmen

    Sell does sell either in main stream ads or adult entertainment ads It has a powerful allure.

  • http://www.socialalist.com/ Heather Martens

    Those were great! Thanks for sharing, I got a good laugh! I love the one for Viagra with the thumbs! They always have clever ads. Some are a little too riska’ but who cares, life shouldn’t be taken so seriously. ;)
    Stay cool!
    ~Heather
    http://www.facebook.com/SocialAList

  • http://tex-block.de/ Thomas

    That’s right: Sex sells and it’s the best way to avertise…! This article gives me inspiration :D

  • Natalie

    Love these – playful, clever, lighthearted!
    Wish people would stop getting on their case about sexism and women being exploited. Women are there to look beautiful and sexy! We gotta be proud of this girls! :) (that and we have a USP :D )

  • http://www.fitnessrush.com Walter

    Sexy, provocative, funny, inspirational, creative. All great essentials to profitable sales.

  • TheBetterPurpose

    I Completely dislike and despise the sexual advertising on all websites,commercials,internet and whole world itself. This body is made to enjoy this? I cry endlessly wondering if I will ever be like jo blo or kristina big bosum. I find it obserd I weigh out odds like 22 to 100 movies I may find good and actually watch from start to finish,JUST beacuse there isnt enough out there for a 22 year old woman(among many in my generation) that is decent and wholesome enough to actually pull you through a ” tough day” I dont want to come home and get harassed by my television and end up hopeless like the 40 yr old lady next door beacuse my father was never there and these companies are driving even us out of water nonetheless little factors such as THIS .SEX. FOR? MONEY.SOLELY.I like money…but I forget what its like to feel like me through advertisements as such.I speak for approximately a quarter of the population of women in this world.Dont believe me? Educate yourself on the numbers.

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  • J

    Funny how even the adverts for men’s shower gel show a woman needing washing. All of these women have been photoshopped to hell so it’s hardly empowering to women to show off their ‘beautiful bodies’ when they aren’t even a real depiction of a woman. All it does is sets the standards far too high, giving women a complex about their figures and it shows men that women shouldn’t be taken seriously; they are seen merely as a tool of pleasure- to be admired more for their physical beauty than for their relevance and contribution towards society. It’s sickening what advertisers are allowed to do and show.
    Women are constantly judged on their appearance, even in politics they are talked about more for their appearance than their intellect or viewpoints. Where are the role models for young girls? How are people supposed to educate their children that not everything is about looks when they are bombarded with overly sexualised and highly tampered with images?!

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  • http://sexsells lilly j

    sexy i lov it thanks<3:)xxxxxxxxxxxxxxxxxxxxxxx

  • Barbie

    Sex does sell. Hey, it’s what guys want to look at and what girls want to look like. http://www.Koolagan.com. It will always peek interest in people. It is a commodity in the world like food and water. Yes the pics are photoshop snaps but who cares, it’s advertising. Go with it.

  • http://CoolvibeDigital-Art Marino

    Super c Logos Encoooooreee !

  • http://www.3G-PR.com dirk

    Great article. Sex does sell. And when its used in a humorous way it’s all the more powerful.

  • http://Website CK

    What’s with all the underageness? Gross.

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  • http://Website Michelle

    I think most people missed the humor behind the Nikon ad. It reminded me of getting caught once in college making out in our sorority house. Fortunately, we hadn’t gone too far yet.

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    I want one night stand~!

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