What is guerrilla marketing and why is it a big deal? Guerrilla marketing is packed with creativity and a combination of different ideas to get your message across to the consumers. The big difference between guerrilla marketing and traditional marketing is big budgets. Usually small companies cannot compete with huge retail chains, because they lack financial complications.
Let’s say there is a small coffee shop in a little town, and Starbucks just opened up a store nearby. How will the small business owner compete against the coffee giant? By realizing that the marketing budget of Starbucks is way bigger, the small coffee shop owner will have to come up with creative ways to advertise his/her business. This is where creativity comes in, and fights a large sum of money. This problem happens all over the world to the little guys being picked on by the corporate brands, however guerrilla marketing is always there to help!
If you are an entrepenuer that has or is about to launch a business, the following examples should get your creativity flowing. As an entrepenuer you are great at analyzing the rights, wrongs, and problems with things. The problem that many people face when starting out is lack of cash, yes this is obvious and very generalized. Many people use it as an excuse for not succeeding, however if you posses creativity nobody can touch you. Without further ado enjoy the following guerrilla marketing campaigns!
1. Global angels: Help someone far away
This creative campaign was for one purpose only and that is to end poverty. The undercover actor walks around with bags full of groceries. When he drops them around people that are walking by, this quickly shows how many strangers are willing to help a person in need.
- Company: Global angels
- Agency: Lapiz USA, Chicago
- Country: USA
2. Mountain Dew: Paintball street art
What happens when you use paintball guns to create graffiti? Just watch this video and find out, the end results are amazing!
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- Company: Mountain Dew
- Agency: Redblue Viral
- Country: United Kingdom
3. Coca-Cola: The wallet of happiness
In celebration of Coca-Cola’s 125 years, this guerrilla marketing video shows peoples honesty. If they return the lost wallet to it’s owner, they will be congratulated with a happiness’ welcome. This video was filmed in a crowded district in Lima. The wallet contains $100, let see how many honest people there is shall we? 70% of the people who participated were honest enough to return the stolen wallet.
- Company: Coca-Cola
- Agency: McCann Erickson
- Country: Peru
4. Polish federation of cancer survivors: Shoplifter
Well this is a cool way to get women’s attention. This campaign for The Polish Federation of Cancer Survivors won a bronze Lion at the 2011 Cannes advertising festival. The whole point to get across was that women should not only check their breasts for lumps but they should also get a mammogram at a hospital because sometimes: “What a person can miss the machine will find.” This creative campaign consisted of a security tag that would be detected at the entrance of the store. When the alarm would beep the women quickly stopped and looked to see what they had in the bad. How did they manage to get the security tag in their bags after they purchased the clothes? Watch the video and find out!
- Company: The Polish Federation of Cancer Survivors
- Agency: EuroRSCG Warsaw
- Country: Poland
5. WWF: The greenest leaflet
WWF created the most greenest ad campaign ever*! With only one copy of the print ad they’ve reached 285,142 people. Check out the video below to see how they achieved this task!
- Company: WWF
- Agency: Akcio360, Budapest
- Country: Hungary
6. Volkswagen: Translator
Volkswagen’s park assist sure is a handy feature. Check out how they advertised it in a Brazilian ad.
- Company: Volkswagen
- Agency: AlmapBBDO, São Paulo
- Country: Brazil
7. Nike vs. Adidas Detox Challenge
Nike vs Adidas, who will be the first to eliminate hazardous chemical discharges from their supply chain?
8. The world’s biggest hug
How can the statue of Christ the Redeemer at Rio de Janeiro give a hug? Watch this video and find out! This has generated an incredible amount of press and awareness on the serious issue of sexual abuse in Brazil.
- Company: Conselho Nacional Do Sesi
- Agency: Monumenta
- Country: Brazil
9. Doritos: The rise & fall of Esteban Ortega
This campaign is extremely creative, and for that we love it! In a matter of two minutes you will witness the rise and fall of Esteban Ortega, who is a professional Dorito flicker. As funny and ridiculous as that sounds, this video is definitely worth a watch.
- Company: Doritos
- Agency: AMV BBDO
- Country: United Kingdom
10. Road safety authority: Loaded weapon
Very touching ad, this really makes me think smarter and make wiser decisions while driving or operating a vehicle.
- Company: Road safety authority
- Agency: Irish International
- Country: Ireland