Posted by Igor Ovsyannykov

I'm a digital nomad and entrepreneur bouncing around South East Asia. When I'm not working here, I'm out taking photos. Follow me on Instagram: @igorovsyannykov


  1. actually i think it goes beyond just harkening back to the original Windows logo to reflecting the visual feel of the operating system currently. i can easily see those four trapezoids in the new logo as a direct reference to how Windows phones (and soon Windows computers) look with their tile-based interface. it’s going to take a bit of getting used to, but i say “Bravo” to this bold move. in my opinion, Pentagram just chalked up another win.

  2. I really love what Pentagram did in here, it’s a smart move to change from the old (and now tired) wavey flag without completely losing the Windows brand, it’s a bold twist and I love it; elegant, modern and great.


  3. I’ve written about this topic and suggested a little bit retouch to the logo for a correct* perspective.
    * I thing the window should face to the logo type.

  4. windows 7 serial March 22, 2012 at 1:05 pm

    Hello, this weekend is pleasant for me, since this point in time i am reading this fantastic informative piece of writing here at my house.

  5. Actually I think I prefer App Juice’s logo design – only because the average consumer will still identify it as Windows.

  6. ..honestly it seems like they’re pushing too hard to make a simplistic logo, the only thing they get is confusing people about the brand and not taking it serious.

    Is it really necessary to change the logo every single version?

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