Tag: association

Branding: Definitions and Terms You Should Know

Did you know that a brand is defined as an intangible asset? This means that it's often the most valuable asset on a corporation's balance sheet. Proper branding can result in higher sales. If people know and trust your brand,...

Lending Color to Your Business: 8 Common Colors and What They Say About Your Enterprise

To say that a logo is a powerful component of your business would be an understatement. If you’re able to integrate a clever company message to a unique and remarkable insignia, people will easily be attracted to find out who...