Tag: brand

Advertising

How Have Apple Commercials Changed Over The Years

Apple has been advertising for nearly 39 years. They started in 1976 and since then, the world has witnessed the company’s evolution – whether it was through adverts or innovative gadgets and machines. Apple ads have made us wonder, laugh out of pure joy, cry, and most importantly, they made us ask ourselves – What…

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Business

4 Practical Ways to Make Your Brand Standout

Brand awareness is an important factor that can bring huge impact to your business. It is when you are building your business identity to let consumers known that your business exist. Brand awareness is an essential marketing aspect that every business, especially start-ups and SME, needs to master in order for their business to be…

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Typography

25 Perfect Professional Typefaces for Advertising

For a lot of beginners, the job of choosing fonts is a bit baffling. There are unlimited choices—from the typical ones to the elaborate styles—with no means of understanding the choices, only endless lists of recommendations. Choosing the right font is a combination of firm guidelines and loose intuition which is something that usually requires…

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Business

Sell a Story, Not a Brand

Throughout time there have been many kinds of advertising strategies, and as these practices evolve we have found out the things that work, and the things that do not. The tendency to make the consumer feel more worthy if they have a particular product, for example, has proved to be very effective. At the same…

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Entrepreneurship

Sell More on Etsy: Top Methods for Maximizing Your Profits

Etsy is an online platform where people just like you sell their handmade products and crafts. According to Alexa.com, Etsy is one of the top 150 most visited websites in the world. More than ever, there has been a growing demand of custom or handmade products. In a world where most products are manufactured by machines, people…

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Technology

How to Use Contests for Fast and Furious Brand Promotion

Giving away free gifts to prospective customers is often more effective in establishing your brand than spending money on huge advertising campaigns. If done right, organizing contests for giveaways can bring you a quick and high return on investment. Here are a few ways to  promote your brand through contests. 1. Hold Simple, Cool and…

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Design

Top 7 Most Disturbing Brand Mascots of All Time

It is no secret that mascots are a brand's best friend when it comes to customer loyalty and instilling trust. In fact, more and more companies are seriously looking into creating a mascot to build brand identity and recognition effectively. But what happens when a mascot doesn't perform the way he, she, or it should?…

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