Tag: brand

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The Risks Of A Recall On Your Brand

A product recall is when a company replaces and/or retrieves defective merchandise. When this happens, the company must pay for the cost of replacing the item. This can range from a small amount of money to millions depending on the...

How to Maintain a Consistent Brand Image

In the past, before the World Wide Web made information available with just a few mouse clicks, maintaining brand consistency was easier. It was simply a matter of having a single constant and precise message. The methods of delivery for...

How Have Apple Commercials Changed Over The Years

Apple has been advertising for nearly 39 years. They started in 1976 and since then, the world has witnessed the company’s evolution – whether it was through adverts or innovative gadgets and machines. Apple ads have made us wonder, laugh...

4 Practical Ways to Make Your Brand Standout

Brand awareness is an important factor that can bring huge impact to your business. It is when you are building your business identity to let consumers known that your business exist. Brand awareness is an essential marketing aspect that every...

25 Perfect Professional Typefaces for Advertising

For a lot of beginners, the job of choosing fonts is a bit baffling. There are unlimited choices—from the typical ones to the elaborate styles—with no means of understanding the choices, only endless lists of recommendations. Choosing the right font...

How to Create Your Brand Reputation To Have an Extraordinary Life

Less than 15% of people have created their personal brand and less than 5% are consistently living in it, which means most people are allowing other people to define who they are. Don’t let that happen to you. Take control...

Sell a Story, Not a Brand

Throughout time there have been many kinds of advertising strategies, and as these practices evolve we have found out the things that work, and the things that do not. The tendency to make the consumer feel more worthy if they...