Tag: brand

The Most Powerful Tool in Brand Design: Color

Today, it is more important than ever for companies to differentiate themselves from their competitors and make memorable connections with consumers by creating unique, recognizable brands.  The best way to do it? Color. While typeface and symbol play a critical...

3 Steps to Improve Your Online Reputation

Online reputation management is an ever-expanding field as both individuals and businesses begin to realize that one negative search engine result could potentially haunt them for years. For all businesses, the concept of “branding” has taken on a much different...

Is Brand Management Important for Your Design Website? A Brand.com Review Analysis

I was reading about a recent six-figure purchase of the brand.com domain name and researching into brand.com reviews online when I thought about how interesting it'll be to connect the topic of branding and design. While there are countless articles on design...

Do You Still Need a Business Card?

Even though we live in a rapidly changing Internet age, the time-tested business card is still an essential marketing tool. Ten billion cards are printed in the U.S. every year, according to Statistic Brain, which also reports that for every...

Five Handy Tips When Buying a New Laptop

Arguably, the laptop can be considered as one of the most important inventions in computing technology in the recent years. It has definitely redefined how people use computers, free from the wires and bulky hardware of its desktop predecessor. While...

Components of an Effective Brand Strategy

Have you for once ever considered how Apple, Microsoft, Twitter or Google ever attained the height they have got to today? Yes, we can’t deny that these brands are doing very well. But how did they do it. Well, it...

10 Things to Consider when Selecting a Domain Name

I am always amazed when I talk to people who are setting up a business for themselves and they have not thought about the virtual representation of their world. I mean, everybody today needs to have a website, and they...

Rise Above The Noise: Ways to Build your Brand using Online Marketing

By just having your business website or a blog doesn’t really mean that you have build your brand over the web. You could even have couple of your keywords carrying good search engine rankings; however, branding is simply more than...

5 Helpful Social Monitoring Tools For Business

Staying on top of the latest social media conversations and content regarding your brand, products, industry and competitors is often easier said than done. Rather than going out of your way to discover these conversations and content, why not have...