Tag: content marketing

Stop Worrying About Content Ideas
Blogging

Stop Worrying About Content Ideas and Use This Formula Instead

Any business will know how valuable content marketing is nowadays. It's become an essential aspect in the vast majority of marketing strategies, as is evidenced in the chart below from the Content Marketing Institute's 2016 report. However, it has also become a problem. Having to come up with high-quality, engaging pieces week in and week…

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Business

How to Get the Most Out of Your Infographics for Content Marketing

One of the biggest challenges of content marketing is having a "hook" that captures attention. Shocking headlines, intriguing questions, quoting a popular phrase – these are some of the old techniques that may still work, but will not get you ahead in today's competition. Today, the online community wanted information fast and delivered in the…

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SEO

The X’s and O’s of Drawing Up a Content Marketing Game Plan

A content marketing strategy requires a number of different activities. Types of content will include blogs, newsletters, infographics and social-media posts. However, you shouldn’t decide to go full-bore into your strategy without carefully considering the environment. By determining your audience and their attachment to your products and services, you can derive the most benefit from…

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SEO

The SEO Co-Citation Crisis is at Hand

Not to alarm you or anything but the over-drama here is just to call your attention (and by “your,” I mean every person, company, agency, freelancer, website designer, anyone who has any responsibility for a website’s success or failure) to the information I now have about co-citation. The crisis to which I refer is the…

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Business

What Is Comment Marketing All About?

So it's a Monday again and I need to start writing about something to be submitted to a guest blogging site. While searching for some articles online that I missed during the weekend, I encountered a White Board Friday video in SEOmoz.org – about comment marketing. Comment marketing is one sure way of getting known…

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Business

4 Fundamentals to Being Found Online

Capturing the attention of your customers is never easy, but the internet has leveled the playing field for smaller businesses when it comes to competing against the big guys.  If you own or operate a website for your business there are fundamental tactics you can employ to help increase your visibility on the web. Let’s…

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