Tag: define content marketing

10 Tips for Creating Content in Dry or Difficult Industries

We should all be familiar with the value of high-quality content when it comes to digital marketing - from increased link magnetism and more social shares, to improved brand awareness and higher conversions (and much more). But for many online...

The X’s and O’s of Drawing Up a Content Marketing Game Plan

A content marketing strategy requires a number of different activities. Types of content will include blogs, newsletters, infographics and social-media posts. However, you shouldn’t decide to go full-bore into your strategy without carefully considering the environment. By determining your audience...

Content Marketing – A Reaction To Search Engine Revolution

The industrial revolution brought about a change in our society unparalleled to any other event in history. That was when globalization started and the world became a smaller place. Trading and commercial activities between nations all around the world became...