This first thing a consumer notices about a company or a brand is their logo. Based on the logo’s design, consumers will make an instinctive decision whether to learn more about the company and what it represents, or to simply…
Read More7 Bizarre (Yet Effective) Ways to Get Creative
There was a time in school when I thought I wasn’t creative. I particularly remember having trouble creating poems in English class. I can recall sitting there in class while my hyperactive teacher urged me to write. I had no…
Read MoreThe 10 Principles of Highly Effective Websites
Think you’ve got what it takes to design a terrific-looking website, but your words just don’t seem to cut it? Fortunately, creating great content for a website is not that difficult, as long as you stick to some basic principles…
Read MoreAchieve Your Goals: 7 Golden Rules Of Goal Setting
Setting goals in your life and in your career can be very powerful and very effective. Writing them down will increase your ability to meet them. In 1979 the MBA programme graduating class at Harvard University were asked, ‘Have you…
Read More5 Useful Tips on Writing Effective Newsletter Articles
Newsletters are an effective way to broaden your website’s reach and connect with your customers. In order to be effective, however, newsletters must present helpful, insightful articles that engage your readers and provide relevant, timely information. A well-developed newsletter is…
Read MoreHow to Use Digital Marketing to Amplify Your Brand
Branding is a lot more than your logo. It’s your entire customer experience, from the first impression to how people remember your company. According to Seth Godin, it’s why a consumer chooses one product or service over another. From your…
Read MoreHow to Grow Your Blog to 10,000 Visits a Month Within 6 Months
Blogs are dead without traffic. So it’s no wonder why bloggers keep asking the same question over and over again; “how can I get a huge amount of free traffic.” If you’ve recently started blogging and want to get around…
Read More5 Simple But Effective Content Ideas for E-Commerce Websites
Content marketing is all the rage nowadays with every SEO expert and online marketer hailing the importance of quality content for higher search engine visibility, more social media shares, and increased conversions. E-commerce site owners concentrating on their bottom lines…
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