Tag: Engagement

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4 Typical Mistakes Made When Publishing a Marketing Video On a Website

Websites are, more often than not, the heart of a marketing strategy. Advertising, social media and even influencer campaigns tend to invite people to visit a landing page, a website or an eCommerce site to subscribe, learn more or even...

Enlisting Affiliate Marketers by Tugging on their Heartstrings

Every purchase made involves an emotional investment. Whether it’s driven by necessity or auxiliary, customers tend to base their buying decisions on what they need and what they want. Many entrepreneurs and marketers believe that most purchases—if not all—are more...

4 Ways Experts Use Twitter for Marketing

So you’ve spent a good amount of time mastering Twitter, and you’ve become decent (or even good!) at attracting followers and engaging them with your pithy and clever 140-word messages. But do you feel like you’ve plateaued in terms of...

Effective Food PR is not just about Eyeballs, It’s About Engagement too

Food companies are constantly trying to appeal to their customers through various PR tactics. You’ve probably seen young individuals wearing all sorts of costumes and uniforms, giving samples, stickers, leaflets, and flyers to people on the streets. It’s definitely a...

7 Steps to Build Your Audience on Instagram

Instagram is a great service for artists, designers, and others with a creative eye. Not only is it free, but it requires minimal gadgetry (you don’t need a fancy camera or expensive editing equipment – just a smartphone!) and it’s...

Storytelling One Frame at a Time [Infographic]

Be honest with yourself for a second. Would you rather read a quote, or have it beautifully presented to you in an image format? I can bet that 70% would pick the image. Images are the driving force in social...

How to Maximize Your Tweets [Infographic]

Twitter is a vital tool for brands that want to convey relationship with customers via social media. The summed up the data in this infographic illustrated the best days to tweet, engagement by time of day, length of tweet, hashtags, amplification...