Have you got a great muse? If so, lucky you! Most of us, however, have to rely on what we can access in the recesses of our brains and souls, and most of the time; we are working against deadlines…
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Knowing what separates good writing from bad writing is a challenge that every author faces at one time or another in his or her career. With an overwhelming amount of advice available on how to improve writing, it can be…
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Whether you like it or not, the way you write is often your calling card. In letters to new customers or partners, your writing makes a lasting impression. In email conversations with colleagues, your words set the tone and quality…
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Ever wondered why some articles are better read than others? What boosts an article’s popularity anyway? The secret is all in the first paragraph. People’s attention spans have grown shorter and shorter in recent years, and while most of us…
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