Tag: fad

Are QR Codes a Marketing Fad?

When it comes to mobile marketing, QR codes are one of the first few tactics that come to mind. These two-dimensional barcodes are found on marketing materials or product packaging, scanned with a smartphone or tablet, and transfer the user...

Still Think Digital Advertising is a Fad? [INFOGRAPHIC]

Online advertisers spend 53 percent of the company’s total growth on digital advertising; so why is it so difficult for several marketers to believe that digital advertising is the real deal? Truth be told, digital advertising is not a fad....