In the past, before the World Wide Web made information available with just a few mouse clicks, maintaining brand consistency was easier. It was simply a matter of having a single constant and precise message. The methods of delivery for…
Read MoreBranding for Beginners: Where to Start
Strong brands stick around! According to a 2003 study by Business Week magazine, over 30 percent of the world’s leading brands were developed before 1900! Coca Cola (Founded in 1892) GE (Founded in 1876) Citibank (Founded 1812) HSBC (Founded 1865)…
Read More