Traditional billboard or radio ads are not enough anymore, as they don’t leave consumers feeling connected with a product. Traditional ads can make consumers feel as though the product is talking at them rather than talking to them. Content marketing…
Read More3 Ways to Inject Creativity Into Your Marketing Campaigns
It may sound painfully obvious to point out, but the best marketing campaigns possess a creative spark and excite consumers. Of course everyone realizes that’s true. Unfortunately, many marketers lose sight of that fundamental fact after spending a few years…
Read More5 of the Best Marketing Strategies for the Modern Entrepreneur
Every entrepreneur is no stranger to marketing their business. Regardless of how small or large a business is, marketing is always crucial to success. In this light, many brands have been adopting several marketing strategies over the years, from failed…
Read More12 Helpful Resources for Aspiring Entrepreneurs
Starting a business can be challenging, but having the right resources can make a world of difference. However, with such a wide range of information available both online and in print, it can be difficult to know exactly where to…
Read MoreHow to Use the Marketing Mix to Maximize Customer Returns
In the simplest words, marketing is all about presenting the right offer in front of the right people at the right time. You will hardly find any marketer who does not agree with this statement, but oddly enough, fewer actually…
Read MoreMarketing Makeover – 5 Ways to Revitalize Your Marketing Strategy
Competition in the global economy is becoming ever fiercer. Business must cope not only with spiraling costs of doing business, but hot competition from all over the world, thanks to the internet and online marketing. Unless you have a unique…
Read More